Today on the AdAge website we have The Show That Beats 'American Idol': Inside the Exploding Popularity of 'The Big Bang Theory' which tells us what's going on in the social media regarding this show:
"The Big Bang Theory" ratings last night were 5.2/15 - 16.11 million, up from same-week-last-year's 3.8/11 - 12.51. That's a 37% increase in the 18-49 demo and 25% in the 50+ crowd.
- According to Bluefin, the average number of social-media comments for the first six episodes of "The Big Bang Theory" in 2012 almost quadrupled in a year-over-year comparison.
- So what do "BBT" fans talk about when they're talking about "BBT"? ...The most common type of comment about the show is more or less a declaration to the world that, hey, I'm watching this show! ...Other comments tend to have to do with quoting funny dialogue and ticking off specific narrative points -- like the "Rock, Paper, Scissors, Lizard, Spock" game that the Sheldon character introduced ages ago on the show but which got prominent play again in the Feb. 16 episode. Sample comment: "OMG! Kripke messing with Sheldon through 'Rock, Paper, Scissors, Lizard, Spock'....