the fourth and final Spring Monday before the Nielsen May Sweeps:
And here's the 8:00 to 10:00 two hour competition:
won the night in the 18-49 demo with "The Voice" and "Smash". Of course, at 10:00 CBS ran a rerun and ABC ran a "DWTS" special.ABC
won the night in the 50+ crowd with a full night of "Dancing with the Stars".Fox
's "Bones and "House" was able to place third among all ages with CBS running reruns.The CW
Ratings-wise this seems like a pretty bad season for all five networks. Most the old hits are fading and the new shows are hitting the middle of the range at best. CBS is doing okay, but the rest are in pretty rough shape. It'll be interesting to see the final wrap up of full season ratings at the end of May.
In a New York Times article Sunday Prime-Time Ratings Bring Speculation of a Shift in Habits
It is the police procedural that has network executives scratching their heads this season: The Case of the Disappearing Viewers.
Across the television landscape, network and cable, public television and pay cable, English-language and Spanish, viewing for all sorts of prime-time programming is down this spring — chiefly among the most important audience for the business, younger adults.
In the four television weeks starting March 19, NBC lost an average of 59,000 viewers (about 3 percent) in that 18-to-49 age category compared with the same period last year, CBS lost 239,000 (8 percent), ABC lost 681,000 (21 percent) and Fox lost 709,000 (20 percent).
The article explains that at least one TV exec acknowledges that live viewers don't know when a show is back while those who record see that they have a new episode, something that doesn't surprise us here.
He calls it "the cumulative effect of nonlinear viewing.” You should read about what he said about he and his son watching AMC's "The Walking Dead."
And, of course, AdAge has an article
about Hulu's new series programming:
there was a line down 41st Street. There were celebrities like Adrian Grenier, Seth Meyers and Mario Batali. There were green cocktails. And, yes, there were some new shows. In short, Hulu's big event for advertisers at the Times' Center looked like it was supposed to: a lot like a TV network upfront.
The resemblance is exactly, and explicitly, what Hulu wanted to show the crowd of about 500, including several of the most prominent digital-ad buyers on Madison Avenue and executives from marketers such as BMW and Samsung. "We want you to think of us as a cable-TV network, or a slice of the prime time," said sales chief JP Colaco.
...David Cohen, chief media officer at Universal McCann, said that while digital media has been making its case for TV dollars for a long time, this year feels different. "We have been talking about video across screens for years, but the stars are aligning across a number of dimensions to make the fluidity of dollars more real for agencies and marketers," he said.
Keep in mind Hulu's ownership:
Fox Entertainment Group (31%)
Disney-ABC Television Group (27%)
Providence Equity Partners (10%)