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2011-12 Season Ratings - Spring


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#51 OFFLINE   phrelin

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Posted 04 May 2012 - 11:31 PM

If the May sweeps numbers are so important why are so many CBS shows having their season finales halfway through the month?

CBS has made decisions about most current shows and has announced them. Only a few are left.
  • IMHO renewals are still possible for "CSI:NY" and "CSI:Miami".
  • IMHO "A Gifted Man", "NYC 22", and "Unforgettable" are toast.
  • IMHO "Two and a Half Men" will get a full season, "Rules of Engagement" likely will get 13 episodes and "Rob" won't be renewed.
Fox has made most of their decisions and announced many. ABC has yet to announce anything, but probably has made most of their decisions. NBC and The CW are still deciding in a panic.

Basically, by the end of next week, the decisions about all shows will have to be made. As I posted on April 26:

Tonight will be the first night of the Nielsen May Sweeps. This will lead to the "upfronts" which as noted in Wikipedia are meetings hosted television network executives, attended by the press and major advertisers. It is so named because its main purpose is to allow marketers to buy television commercial airtime "up front", or several months before the television season begins. Held in New York, this year's broadcast network upfront schedule is:

Posted Image


Generally, last minute renewals are announced just before a network's upfront presentation begins. Oddly, the Nielsen May Sweeps ratings period will continue for another week after the upfronts.

Those last minute decisions about renewals will depend on ratings we'll see beginning tomorrow for two weeks


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#52 OFFLINE   phrelin

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Posted 05 May 2012 - 11:36 AM

Here's the second Friday of the 2012 Nielsen May Sweeps:

Posted Image


And here's the network averages to compare using the two-hour Fox-CW-prime-time-system" and the three-hour-ABC-CBS-NBC-prime-time-system:

Posted Image


ABC's ratings showed a significant 18-49 demo gain as it won every hour.

CBS won the 50+ group in every hour but "Undercover Boss" took a hit in both the demo and the 50+. "CSI:NY" is still a possible renewal, but....

Fox. "The Finder" and "Fringe" both went down slightly in the demo. Again, "The Finder" did fine on Thursday at 9:00, but the Friday at 8:00 slot may kill the show. Then again, they did renew "Fringe" for a final season of 13 episodes.

NBC has renewed "Grimm."

The CW. :shrug:

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#53 OFFLINE   phrelin

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Posted 07 May 2012 - 04:38 PM

Here's the second Sunday of the 2012 Nielsen May Sweeps:

Posted Image


And here's the network averages to compare using the two-hour Fox-CW-prime-time-system" and the Sunday-four-hour-ABC-CBS-NBC-prime-time-system:

Posted Image


ABC won the 18-49 demo in all time slots but 10:00. "Once Upon A Time" will be renewed, though ABC has yet to announce any renewals. "Desperate Housewives" is in its final season. "GBC" is not running stronger in the demo than "Pan Am" did in the last week of October and first two week s of November when NBC had "Sunday Night Football" and CBS had "CSI: Miami". Speculation is that ABC is looking to pick up six new dramas. Whether "GBC" will be replaced is unknown, but....

CBS won the 50+ crowd for the night. But "NYC 22" isn't likely to be picked up.

Fox's animation night shows have been renewed except for "Bob's Burgers".

NBC is the great unknown heading into the Upfronts. Whether "Harry's Law" could be picked up solely on it's 50+ crowd ratings is ...well... probably not a good bet. Of course, "Sunday Night Football" will fill Sunday nights during the first part of the 2012-13 season, so who knows what they'll do with the second part.

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#54 OFFLINE   TBoneit

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Posted 08 May 2012 - 09:46 AM

Inside Wall Street: CBS storms back into prime time
The No. 1 broadcasting network in the US is seen as big turbo-charged winner.

http://money.msn.com...47-49cdf5de0762

"CBS's prime-time lineup is very strong," notes Martin, topped by three different CSI series, The Mentalist, The Good Wife, several solid comedy shows, and Survivor.


The broadcast network cycle, says Martin, is measured in decades, with the network that is on top staying up there for a long time. Many of CBS's most popular shows are not old, with several of them less than three-years old, which implies another decade of relevance, says Martin.


As Phrelin keeps saying :D CBS and its Scripted lineup rule.

Atorino says CBS remains the only network to see year-on-year gains in all three key measures: ratings, households and demographics. With CBS's success in prime time and signs of recovery in TV advertising demand, Atorino says, CBS is set to perform well again this year.


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#55 OFFLINE   phrelin

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Posted 08 May 2012 - 10:08 AM

Very interesting article.

I'm not so sure that "the broadcast network cycle is measured in decades" any more, but it is clear that on a year-to-year basis the other networks consistently are having trouble breaking the CBS dominance. In their effort to win in the short term, they are not picking winning scripted programming, but are using reality/game show content instead.

Sunday's 9:00 EDT airing of HBO's "Game of Thrones" pulled a live-plus-same-day 2.0 18-49 demo. No reason exists to not watch a later airing, record it and watch some other day, or watch it through HBO GO. People pay $13± a month for this premium channel.

I realize the advertising-based economic model for TV is different. But there is a market out there for creative scripted programming, albeit if you have to appeal to the 18-49 demo it is complicated. But CBS is wisely keeping a close eye on the 50+ group which is a group of people who likely won't watch on demand TV on a smart phone. They (we) do buy stuff.

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#56 OFFLINE   phrelin

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Posted 08 May 2012 - 11:12 AM

Here's the second Monday of the 2012 Nielsen May Sweeps:

Posted Image


And here's the network averages to compare using the two-hour Fox-CW-prime-time-system" and the three-hour-ABC-CBS-NBC-prime-time-system:

Posted Image


CBS. Since we're talking about CBS today, I'll start with their Monday night since Monday fits right in with the discussion. The three other networks put their strongest programming up against CBS in the 8-10 competition. Indeed NBC's "The Voice" won the 18-49 demo and ABC's "Dancing with the Stars" won the 50+ crowd. But CBS ran a very strong #2 in the 18-49 demo with sitcoms that will continue that strength the entire 2012-13 season, just as they did this season from September 2011 through now. But....

ABC's "Castle" is finishing strong in the 10:00 slot, beating "Hawaii Five-0" across the board. This 10:00 contest a good example of how things can go if you look at the Nielsen 2012 Fall Sweeps averages:

Posted Image


"Castle" was running #3 last fall against the NBC newby "Smash" which premiered the first week of that sweeps period. Apparently "Hawaii Five-0" did not attract those who have abandoned "Smash" but "Castle" did attract them.

My guess is that ABC, which so far hasn't announced any renewals, will renew "Castle" unless their crazy.

NBC has already renewed "Smash" but they may have waited too many episodes to get rid of the show's creator, a playwright, who misunderstood the appeal of the show, thinking that her own and others in the biz she knows had really interesting personal lives that would make good TV.

Fox handily beat The CW by using "the cumulative effect of nonlinear viewing” to make sure their entire scripted lineup is completely destroyed. In this case Fox has demolished "Bones" which last year during the equivalent week on Thursday at 9:00 pulled a 3.4 in the demo and 7.6 in the 50+ crowd.

The CW. Attracting a million total viewers is getting to be tough for "The Cute Women" network. The "Gossip Girl" women aren't that popular, but "Hart of Dixie" women are, apparently. But then we record and watch the latter as much for the music as the light stories.:sure:

Edited by phrelin, 08 May 2012 - 11:18 AM.

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#57 OFFLINE   RasputinAXP

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Posted 08 May 2012 - 11:24 AM

My guess is that ABC, which so far hasn't announced any renewals, will renew "Castle" unless their crazy.

NBC has already renewed "Smash" but they may have waited too many episodes to get rid of the show's creator, a playwright, who misunderstood the appeal of the show, thinking that her own and others in the biz she knows had really interesting personal lives that would make good TV.


Castle is easily my favorite non-Game of Thrones show, and Smash is losing me quickly, regardless of my experience in theater. I think they absolutely waited too long.

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#58 OFFLINE   phrelin

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Posted 10 May 2012 - 12:25 PM

As I was "out-of-office" yesterday, I'm posting both Tuesday and Wednesday ratings today.

Here's the second Tuesday of the 2012 Nielsen May Sweeps:

Posted Image


And here's the network averages to compare using the two-hour Fox-CW-prime-time-system" and the three-hour-ABC-CBS-NBC-prime-time-system:

Posted Image


CBS suits, having renewed almost everything for next season, should be sitting back waiting to see how the Upfront sales go. But Tuesday's 10:00 show "Unforgettable" is a big question mark in the renewal discussion in the executive suite. The fact that it jumped in the 18-49 demo ratings when "The Voice" season finale was on NBC had to stir some anxiety.

ABC hasn't renewed anything, but we now know that "Cougar Town" will be on TBS next year. "Private Practice" will be renewed but whether it will be renewed as a final season is not clear.

Fox has renewed "Glee" and "New Girl", both of which did better last night than last week.

NBC's "The Voice" is a powerhouse for them while "Fashion Star" had better be cheap to produce.

The CW. :shrug:

Here's the second Wednesday of the 2012 Nielsen May Sweeps:

Posted Image


And here's the network averages to compare using the two-hour Fox-CW-prime-time-system" and the three-hour-ABC-CBS-NBC-prime-time-system:

Posted Image


NBC has renewed "Law & Order: SVU". I don't know what they're going to do with Betty White nor Brian Williams' prime time fiasco.

CBS has renewed "Criminal Minds" and "CSI".

ABC will probably renew their entire Wednesday lineup, but they're holding things "close to the vest" so far?

Fox continues to see a year-to-year slide in "American Idol" dominating ratings. Last year it pulled 6.9 in the demo and 15.5 in the 50+ crowd, compared to this year's 4.4 and 11.7.

The CW. :shrug:

"In a hundred years there'll be a whole new set of people."
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#59 OFFLINE   phrelin

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Posted 11 May 2012 - 11:38 AM

Here's the third and last competitive Thursday of the 2012 Nielsen May Sweeps:

Posted Image


And here's the network averages to compare using the two-hour Fox-CW-prime-time-system" and the three-hour-ABC-CBS-NBC-prime-time-system:

Posted Image


Because this is the last Thursday before the Upfronts and this week the networks have been announcing renewals for next season, I added the averages column to the ratings. Thursday is the most competitive night this spring, so it's interesting to see what the ratings look like.

ABC announced some renewals today. Not surprisingly "Grey's Anatomy" was among them and "Missing" was not. So what about "Scandal" in the scheme of things?

The Spring Sweeps has to be compared to the Fall Sweeps with the understanding that total viewership is down, and the 18-49 demo for the 10:00 Thursday slot is down 20%. When one compares "Scandal" ratings to "Private Practice" ratings that factor has to be considered. While total demo ratings are down 20%, ABC using "Scandal" has seen a drop of only 14% and while "Private Practice" pulled only 29% of the total viewers "Scandal" is pulling 32%. IMHO "Scandal" is competitive. Whether ABC will think it is, who knows?

"Grey's Anatomy" won the 9:00 hour in the demo.

CBS has renewed everything but "Rules of Engagement" which they probably will also renew. What's interesting about Thursdays is that CBS won the two hour competition overall, tying in the demo with Fox but pulling more 50+ viewers. And yet it did so winning only the 8:00 half hour slot with "Big Bang Theory." CBS also won the three hour competition winning the 10:00 hour with "The Mentalist".

Fox managed to screw up a winning hand.

There is probably nothing they could have done about "American Idol" dropping from year-to-year or it getting clobbered by "Big Bang Theory." But you know something's wrong when you realize that last year "Idol" pulled a 6.3 demo and 15.3 in the 50+ group compared to last night's 3.9 and 11.2. That's a 38% drop in the demo which is what Fox is all about.

And a year ago "Bones" pulled a 3.4 in the demo compared to "Touch" with 2.0, a 41% drop. As a comparison, ABC's "Grey's Anatomy" last year pulled a 3.2 in the demo compared to this year's 3.4. So Fox's suits can't claim "fewer viewers" this year as an excuse. They're stuck with being labeled really, really stupid.

NBC's plans for next year are truly confusing. I know their Thursday comedies are cult favorites, particularly with the "New York smart crowd." But with the possible exception of "The Office" these shows pull terrible ratings. I know they need more episodes of these shows for syndication, so I guess they'll focus on other days to try to become a competitive network. "Try" is the critical word if one looks at "Awake's" ratings which would be weak on The CW.

The CW's only show of the week that has ratings to mention in passing is "Vampire Diaries" which in the demo competes well against ABC's "Missing." That, of course, says more about ABC.:sure:

Edited by phrelin, 11 May 2012 - 11:44 AM.
typo

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#60 OFFLINE   klang

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Posted 11 May 2012 - 03:27 PM

Nikita picked up for 3rd season. :up: :)

#61 OFFLINE   David Ortiz

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Posted 11 May 2012 - 03:49 PM

Nikita picked up for 3rd season. :up: :)


:icon_da:

#62 OFFLINE   phrelin

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Posted 12 May 2012 - 12:15 PM

Here's the third and last competitive Friday of the 2012 Nielsen May Sweeps:

Posted Image


And here's the network averages to compare using the two-hour Fox-CW-prime-time-system" and the three-hour-ABC-CBS-NBC-prime-time-system:

Posted Image


Because this is the last Friday before the Upfronts and this week the networks have been announcing renewals for next season, I added the averages column to the ratings.

ABC's cheap-to-produce gave it an 18-49 demo win for the night and a win in every hour except for 10:00 where it tied for a demo win.

CBS, because it wins handily among the 50+ viewers, won the total viewers for the night and in every hour. "CSI: NY" is one of the few CBS shows that still has not been picked up or canceled. Those who have or will watch last night's episode, it's a tough place to leave it.

Fox has canceled "The Finder" but given "Fringe" a final season.

NBC is renewed "Grimm."

The CW has renewed both "Nikita" and "Supernatural."

Friday is becoming a tough night. Over the past three weeks the 8:00 hour has attracted an average of only 22 million viewers, while the same hour on Thursday attracted 40 million. The Friday 9:00 hour 23 million, Thursday 34 million. On the other hand, 10:00 Friday's 20 million compared to Thursday's 21 million isn't bad. The significant viewer loss is in the demo, however, which affects advertising revenue.

The Upfronts begin Monday so most decisions about renewals have been made. You can see a complete status list here which is interesting if for no other reason, CBS has the most shows still undecided.

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#63 OFFLINE   TBoneit

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Posted 12 May 2012 - 02:51 PM

I guess I'll be waiting to watch CSI NY then based on the adverts for that episode.

CBS has four undecided that I watch and has cancelled one that I watch, All their renewals I do watch except for The Good Wife. I just couldn't get into it.

NBC has cancelled four shows I watch and kept one that I watch (Grimm), Oh well.

Fox is down to two shows that I watch after cancelling the other two I watch.
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#64 OFFLINE   phrelin

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Posted 14 May 2012 - 11:28 AM

Here's the third Sunday of the 2012 Nielsen May Sweeps:

Posted Image


And here's the network averages to compare using the two-hour Fox-CW-prime-time-system" and the Sunday-four-hour-ABC-CBS-NBC-prime-time-system:

Posted Image


In the 1956-57 TV season, we had three primary broadcast TV networks plus a couple of other struggling upstarts. We had 38.9 million TV households. On Sundays "The Ed Sullivan Show" attracted a season average of 14.94 million live viewers.

In the 2011-12 TV season, we had three full schedule broadcast TV networks plus Fox, and The CW which is struggling. In 2012 we have nearly 114.7 million TV households which is 2.95 times the number of TV households. During the past three weeks the most viewers any one show could attract on any Sunday night was 11.44 million.

There is a certain irony that advertisers are focusing on a segment of broadcast TV viewers when as a percentage of people in TV households the number of live+same day viewers has become nearly irrelevant.

Over the past three weeks from 7:00 to 11:00, ABC was the 18-49 demo average winner with 2.4 million, CBS was the average 50+ winner with 7.1 million, Fox averaged 1.9 million in the demo and 2.3 million in the 50+ group while NBC averaged 1.3 million in the demo and 4.4 million in the 50+ group.

These ratings should be considered a disaster in the vast wasteland.;)

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#65 OFFLINE   phrelin

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Posted 15 May 2012 - 02:02 PM

Here's the third and last competitive Monday of the 2012 Nielsen May Sweeps:

Posted Image


And here's the network averages to compare using the two-hour Fox-CW-prime-time-system" and the three-hour-ABC-CBS-NBC-prime-time-system:

Posted Image


CBS won or tied for the 18-49 demo in every half our except 9:30 last night. On average, for the past three weeks CBS ran a very close second in the demo and a very close third in the 50+ crowd in the 8-10 pm competition and first in the demo and second in the 50+ group in the 8-11 pm competition.

ABC's 8 to 10 pm "Dancing with the Stars" on average for the past three weeks has run a distant third in the demo though it easily won the 50+ crowd with double all others. "Castle" competes well at 10:00.

NBC's "The Voice" gave it a winning two hours this spring. "Smash" was an early renewal. It won't be back until next January and supposedly they are reworking it. Maybe "the cumulative effect of nonlinear viewing" in this case will be to the show's advantage as its ratings do not imply a winner.

Fox, as mentioned on previous Mondays, rescheduled its Monday lineup often enough to succeed in using "the cumulative effect of nonlinear viewing" to assure its scripted lineup gets low ratings which apparently is the network's goal.

The CW has renewed both "Gossip Girl" and "Hart of Dixie" (the latter being the one CW fluff show on our schedule this year). I don't know why they renewed them, but obviously live+same day ratings are no longer an issue for The CW. Who knows, maybe Fox is seeking to emulate The CW.

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#66 OFFLINE   Holydoc

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Posted 15 May 2012 - 02:17 PM

Well with the reveal of the cancelled and renewed shows, I have discovered these things about myself.

1) ABC is my most watched channel with 6 shows
ABC cancelled 3 other shows I had also watched
2) FOX is my next most watched channel with 3 shows
FOX cancelled 4 other shows I had also watched. Guess my opinion does not matter.
3) NBC is my third most watched channel with 3 shows
NBC cancelled 3 other shows I had also watched
4) CBS is my least watched channel with 3 shows
CBS cancelled only 1 other show I had watched


So comparing that to Phrelin's rating report, it looks like I am almost exactly opposite the general population. CBS, which tends to get the most viewers, is my least watched. FOX on my chart is above both NBC and CBS.

What did we learn? Do NOT depend on my tastes when picking a show. :(

#67 OFFLINE   phrelin

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Posted 16 May 2012 - 11:11 AM

Here's the third and last competitive Tuesday of the 2012 Nielsen May Sweeps:

Posted Image


And here's the network averages to compare using the two-hour Fox-CW-prime-time-system" and the three-hour-ABC-CBS-NBC-prime-time-system:

Posted Image


NBC has an early summer 18-49 demo winner in "America's Got Talent" which means profits for the network. "Fashion Star" at 10:00 was just a cheap filler.

CBS. "NCIS" is America's most popular scripted program. Nothing else even comes close as Mark Harmon get's a little older each year.

"NCIS: LA" has also become a total viewer winner, even beating "Dancing with the Stars Results" in the 50+ age group. Last night's two hour finale reminds us that a scripted show can get above a 3.0 in the demo at the 10:00 hour.

ABC suits are going "whew" as they get rid of rating disaster "Cougar Town" without alienating its fans because TBS picked it up. "Private Practice" doesn't look like it would hold up too well against serious competition. Whether CBS' new show "Vegas" and NBC's "Parenthood" will be that competition next fall remains to be seen.

Fox's "Glee" did pretty well over a two hour period last night. That should worry the suits at Fox as the show did as well as "New Girl" in recent weeks.

The CW. "The LA Complex" is the worst ratings disaster I've seen from The CW. Of course, the are going to have some Summer shows, so things could get worse.:rolleyes:

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#68 OFFLINE   phrelin

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Posted 17 May 2012 - 11:40 AM

Here's the third and last competitive Wednesday of the 2012 Nielsen May Sweeps:

Posted Image


And here's the network averages to compare using the two-hour Fox-CW-prime-time-system" and the three-hour-ABC-CBS-NBC-prime-time-system:

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ABC's much vaunted Wednesday two-hour sitcom lineup is looking pretty weak. "Modern Family" which averaged 4.1 in the 18-49 demo. The other three slots averaged a 2.0 which left the network at #3 in the demo in the 8:00-10:00 competition and they didn't do any better with the 50+ crowd. "Revenge" at 10:00 did ok, but it isn't exactly a powerhouse going into the 9:00 Sunday slot next fall.

CBS is sticking with its lineup next fall because its strong enough to compete against Fox's "The X-Factor" and "American Idol". In fact, CBS shows tied "The X-Factor" last fall several times.

At 10:00 the aging "CSI" still held the lead this year. But both ABC and NBC are throwing new shows at it in the Fall.

Fox has to be worried about "American Idol". In the comparable week last year it pulled a 7.2 demo, 15.8 50+, 23.04 total viewers. This year its down 37% in the demo and 24% in the 50+ group. The problem for Fox, and indeed for all the broadcast networks and their advertisers, is that the 18-49 demo will continue to quit watching live+same day TV in droves. Fox, of course, has already established that to make up for nobody watching their stuff it will tax everyone subscribing to cable, telco, or satellite TV a buck a month.:sure:

NBC has decided to make another futile attempt to get sitcom viewers in the 8:00-9:00 Wednesday slot next year and to run the aging "L&O:SVU" at 9:00. They will be trying "Chicago Fire" at 10:00. This year their Wednesday lineup was a complete failure.

The CW's lineup every night seemed like a complete live+same day ratings failure. So except for "The Vampire Diaries" at 8:00 on Thursday, next year all renewed shows will be on a different night and/or time with several new shows added. I don't see that altering the live+same day ratings, but apparently they don't matter too much for The CW as their fans are in the demo that don't watch shows on TV, but instead stream them on smart phones, tablets, and computers.

This is my last ratings post for the 2011-12 TV season even though, ironically, the Nielsen 2012 May Sweeps continues.

No meaningful information about nightly ratings will be available. Virtually all decisions about renewals have been made by the networks, the 2012-13 season lineups have been announced, and except for tonight CBS has run the season finales of every show.

Next September we'll see how well this lineup attracts viewers:

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"In a hundred years there'll be a whole new set of people."
"Always poke the bears. They sleep too much for their own good."

"If you're good enough, they'll talk about you." - Tom Harmon
A GEEZER who remembers watching TV in 1951 and was an Echostar customer from 1988 to 2008, now a Dish Network customer.
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