the third and last competitive Thursday of the 2012 Nielsen May Sweeps:
And here's the network averages to compare using the two-hour Fox-CW-prime-time-system" and the three-hour-ABC-CBS-NBC-prime-time-system:
Because this is the last Thursday before the Upfronts and this week the networks have been announcing renewals for next season, I added the averages column to the ratings. Thursday is the most competitive night this spring, so it's interesting to see what the ratings look like.ABC
announced some renewals today. Not surprisingly "Grey's Anatomy" was among them and "Missing" was not. So what about "Scandal" in the scheme of things?
The Spring Sweeps has to be compared to the Fall Sweeps with the understanding that total viewership is down, and the 18-49 demo for the 10:00 Thursday slot is down 20%. When one compares "Scandal" ratings to "Private Practice" ratings that factor has to be considered. While total demo ratings are down 20%, ABC using "Scandal" has seen a drop of only 14% and while "Private Practice" pulled only 29% of the total viewers "Scandal" is pulling 32%. IMHO "Scandal" is competitive. Whether ABC will think it is, who knows?
"Grey's Anatomy" won the 9:00 hour in the demo.CBS
has renewed everything but "Rules of Engagement" which they probably will also renew. What's interesting about Thursdays is that CBS won the two hour competition overall, tying in the demo with Fox but pulling more 50+ viewers. And yet it did so winning only the 8:00 half hour slot with "Big Bang Theory." CBS also won the three hour competition winning the 10:00 hour with "The Mentalist".Fox
managed to screw up a winning hand.
There is probably nothing they could have done about "American Idol" dropping from year-to-year or it getting clobbered by "Big Bang Theory." But you know something's wrong when you realize that last year "Idol" pulled a 6.3 demo and 15.3 in the 50+ group compared to last night's 3.9 and 11.2. That's a 38% drop in the demo which is what Fox is all about.
And a year ago "Bones" pulled a 3.4 in the demo compared to "Touch" with 2.0, a 41% drop. As a comparison, ABC's "Grey's Anatomy" last year pulled a 3.2 in the demo compared to this year's 3.4. So Fox's suits can't claim "fewer viewers" this year as an excuse. They're stuck with being labeled really, really stupid.NBC
's plans for next year are truly confusing. I know their Thursday comedies are cult favorites, particularly with the "New York smart crowd." But with the possible exception of "The Office" these shows pull terrible ratings. I know they need more episodes of these shows for syndication, so I guess they'll focus on other days to try to become a competitive network. "Try" is the critical word if one looks at "Awake's" ratings which would be weak on The CW.The CW
's only show of the week that has ratings to mention in passing is "Vampire Diaries" which in the demo competes well against ABC's "Missing." That, of course, says more about ABC.
Edited by phrelin, 11 May 2012 - 11:44 AM.