Sure, the business is always right, not the customer.
But in this case, we aren't the customer.
We are Dish's customer... Dish is Rainbow media's customer...
We pay Dish to deliver Rainbow channels like AMC to us... Dish pays Rainbow Media to get AMC.
You can't argue "the customer is always right" without recognizing there are different levels of customer in play here.
IF AMC was something you subscribed and paid directly to Rainbow media, and they came to you every 6-12 months and wanted to raise the rates... would you say "yay, your shows are worth it" or would you say "I don't know if it is worth more than I already pay" ?
Think Netflix... remember the problems they had raising their rates by about a dollar last summer? They still haven't recovered as a company from that... and that was a dollar for lots of content.
Here we are talking about potentially 50 cents (going from 26 to 76 cents) for just one channel (AMC)... We don't even know if there are increase requests in play for IFC, WeTV, or Sundance... what if Rainbow is asking for 25-50 cents more per channel for each of those channels?
OR what if they are piling all of the increase onto AMC and forcing those other channels that are less popular on Dish for the privilege of carrying AMC?
There is more than one customer here. How about maybe Rainbow is the bad guy in this scenario instead of Dish.