Yeah, heck they could quote Dish's CEO and claim they didn't have that many viewers on Dish anyway so the impact isn't that much.
It is clear this isn't a normal channel carriage dispute: these two owners have made it personal and neither wants to compromise. So the odds are high Dish customers just won't get to watch AMC shows (unless they go elsewhere.)
Leaving the viewers out, and just looking from a company point of view, hard to see it any way except that it hurts AMC more than Dish. At least short term. You never know how many new customers each year will choose DirectTV instead of Dish because they want to be able to get AMC. But in the short term I have to guess this hurts AMC's ad rates ( though we'll probably see those numbers this coming season.)
Great points!! That, IMOSHO, is why AMC is "dissing Dish" (try saying that ten times fast
), as they know they will lose viewers come October.
But Dish also knows in the future they will lose potential customers. I upgraded my receiver a year ago and would pick DTV if I had to do it again today b/c of AMC/IFC. We may switch in the future, but the benefit/PIA of a DVR is that we have a lot on there to watch. In possible anticipation of a switch, we are making an effort to watch DVR'd content. It's good to "clean house" every so often!!