Whenever you have a bad experience with a company or brand that company or brand goes on your S--- list. It's human nature. I like Ford you like Chevy, I like Honda you like Toyota. In reality they are all pretty much the same.
I disagree to a point. I think it depends on the industry and the companies involved.
Apple is no where near the same as Google in the tablet/smart phone OS industries. They work completely differently and offer different things to their customers.
Google's Android is an open source operating system that anyone can download the SDK for and start developing apps, place them up for sale and download with ease and no oversight. It's a very open platform. Apple on the other hand has been very successful at building a walled garden around their ipad/iphone and have complete control over who can develop for it, what they can develop, what they can charge, etc (Apple doesn't have any support at all for Flash for instance).
Two companies in the same industry with completely different philosophies, offering very different end user experiences. They aren't even close to being pretty much the same.