Returned equipment should be reconditioned. DISH has a process that they runs their receivers through when the customer returns them.
Again, they are not Giving you equipment , You cancel they get it back. No loss there!
You seem to be using DirecTV specific examples in a DISH forum ... Perhaps you should find or create a thread about how much money DirecTV isn't losing when a new customer leaves? Lets stick with DISH in the DISH forums ...
I paid upfront $260 + I gave the tech a $30 tip. He was here 4 hours , Ran about 50 feet of wire 4 12 foot runs.
One can get DISH installed with no money upfront (other than 1st month service). If someone chooses additional receivers (ie: second Hopper) there is an additional charge but most customers are not making large prepayments.
Those with less than perfect credit won't have the money to pay an ETF ... so they get to pay it up front when they sign up for service.
And anyone who has good credit or cares about their credit is not going to cut their service without paying. Hence the reason less the perfect credit pays higher lease fees.
DISH's favorite response to bad credit is "buy all of your own equipment, pay for it to be installed and then we'll provide monthly service". They don't invest the money in acquiring such a customer that they do with one who can return the investment.
Not really. Advertising is there to attract new customers. There is no point in advertising if you are not trying to reach new customers.
Advertising is not valid, thats a business expence just like an electric bill!
If they could afford it perhaps. But you are continually ignoring the cost of doing business.
But someone who is out or close to out should get a sweetend deal to stay. Of course make it a commitment.
Perhaps your business has an inflated price list ... everyone sees $100 as the price and pays $80. And that makes them feel good. But doesn't that just make the real price $80 and your price list a lie? DISH offers a sign up discount and a lot of free equipment but otherwise their price list is as stated. Not a bad thing.
Edited by James Long, 20 May 2012 - 05:05 PM.