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Dish AutoHop vs Networks Commercial Skipping Discussion


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#651 OFFLINE   Wilf

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Posted 20 June 2012 - 07:44 AM

Dish even has a package that is under $20/month that includes locals. That compares favorably with the $10/month in 1980 for cable service, once inflation is taken into account.

Not anymore. The $15 welcome pack has been replaced with a $25 Family pack. Fortunately I am grandfathered in with the former.

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#652 OFFLINE   phrelin

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Posted 20 June 2012 - 11:35 AM

Not anymore. The $15 welcome pack has been replaced with a $25 Family pack. Fortunately I am grandfathered in with the former.

Odd. Dish still advertises it on the web site.

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It does list a different phone number than indicated at the upper left.

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#653 OFFLINE   Wilf

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Posted 20 June 2012 - 11:48 AM

Odd. Dish still advertises it on the web site.
It does list a different phone number than indicated at the upper left.

I based my comment on the options that appear online for my account.

#654 OFFLINE   Stewart Vernon

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Posted 20 June 2012 - 04:50 PM

While I agree with your your "slaves of fashion" scenario there is a sizeable percentage of viewers who are not.


I'm sure there are exceptions... Although at the risk of poking the bear... I should probably add that many people on this thread who think commercials are evil and that they shouldn't be forced to watch them... many of those people have forum avatars that are essentially advertising... and in some cases are advertising products that they would be offended to see a commercial :)

For us commercial advertisements are a waste of time. I have never been motivated by TV commercials to try or purchase their product.


Well, I agree with you there. I've long argued that most advertising dollars are dollars thrown into a black hole. I've argued that products with high-recognizability and longevity shouldn't need to spend near as much. Pepsi, Coke, and many popular beers come to mind. I don't drink alcohol (never have, never will) and yet I am personally familiar with a bunch of different brands through commercials.

I have to think anyone partaking of these beverages know about the product and where to get them without needing multiple commercials daily! Pepsi, Coke, and the beer companies could save their marketing dollars and pocket that as profit...

Arguably, a company like these should only need to advertise when they introduce a new product or a limited time offer. Then the money spent on advertising makes sense... but beating people over the head with "Pepsi exists" seems to be a diminishing returns scenario where most of the advertising is not adding to their product sales line.

Advertising works best for a new company or a new product... And while I still agree that commercials don't convince me to want something... the first iPhone commercial let me know that there was in fact an iPhone and that prompted me to research further. I don't need a Pepsi commercial to know I can go buy Pepsi at pretty much any store in town.

BUT...

All that said... I still say, if the companies want to waste that money on advertising so that I can pay less for some TV programs... I'm happy to let them operate under that illusion and not continue to point out to them that their commercials are doing no good.

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#655 OFFLINE   Herdfan

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Posted 21 June 2012 - 07:36 AM

I've argued that products with high-recognizability and longevity shouldn't need to spend near as much. Pepsi, Coke, and many popular beers come to mind.

I have to think anyone partaking of these beverages know about the product and where to get them without needing multiple commercials daily! Pepsi, Coke, and the beer companies could save their marketing dollars and pocket that as profit...... but beating people over the head with "Pepsi exists" seems to be a diminishing returns scenario where most of the advertising is not adding to their product sales line.


They are not targeting you or me, but instead teens who have the attention span of a gnat. Pepsi and Coke both need to convince teens that drinking their product is "cool" so that the teen will choose one or the other and then in theory be a customer for life.

Same with beer. Targeting older teens that drinking a Bud Light at the bar will make women like you is the goal. I know what most beers taste like and I now choose the ones I like, but there was a time when I did choose the "cool" one.

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#656 OFFLINE   TBoneit

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Posted 21 June 2012 - 08:40 AM

Why it is especially ironic is the "I pay for TV, so why should I also have to watch commercials" argument never seems to come up when Nike shoes cost more than a generic brand... but people will pay more for the Nike logo and wear them proudly and walk around town like a walking billboard for Nike... but will then sit at home where the reverse is true (Nike pays for ad space that results in your paying less for TV) and complain about that.

So... paying for the right to advertise a product you wear is acceptable, but having them pay for you to watch TV is intrusive.


Every time You climb into your car you are advertising the maker and the model you chose.

Unless you are very careful and insist that they dealer not put their name on the car you are also advertising the dealer. Right there those that complain about paying for advertising are being somewhat disingenuous.
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#657 OFFLINE   Inkosaurus

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Posted 24 June 2012 - 06:27 AM

I based my comment on the options that appear online for my account.


If I remember correctly you can only add the Welcome Pack through a CSR.

#658 OFFLINE   Wilf

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Posted 24 June 2012 - 07:43 AM

If I remember correctly you can only add the Welcome Pack through a CSR.

That could well be correct. Over the past year or so I downgraded from America's 200, HBO, GoogleTV integration, and two DVR's to just the Welcome Pack and only one DVR. As I remember, I dropped the HBO online, the rest had to be done by talking to a CSR.

#659 OFFLINE   phrelin

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Posted 26 June 2012 - 09:37 AM

The Morning Bridge this morning says ABC has filed a suit against the AutoHop completing the big 4 broadcast networks plus the following:

Speaking of the Ad-Hopper, a new internet survey says 41% of consumers would record and watch more TV shows on DVR playback if their STB automatically skipped commercials like DISH's Ad-Hopper. Conducted by the TV rumors website TVPredictions.com, the survey showed that 70% of respondents would like to see their pay-TV provider offer something like the Ad-Hopper, and 79% wouldn't miss the commercials. While skipping ads seems rather popular, the site says 80% of respondents are not willing to pay for the service.


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#660 OFFLINE   Marlin Guy

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Posted 26 June 2012 - 10:37 AM

For us commercial advertisements are a waste of time. I have never been motivated by TV commercials to try or purchase their product.



I first heard about the Hopper while watching DirecTV. That ad sparked curiosity and I came here to learn more. So glad I saw that ad!
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#661 OFFLINE   sigma1914

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Posted 26 June 2012 - 10:50 AM

I first heard about the Hopper while watching DirecTV. That ad sparked curiosity and I came here to learn more. So glad I saw that ad!


You've been an active member here for 3 years, where talk of the Hopper has predated any commercial for it, but you first heard of it on tv?
If you stop responding to them or put them on ignore, then eventually they'll go away.

#662 OFFLINE   Marlin Guy

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Posted 26 June 2012 - 11:46 AM

You've been an active member here for 3 years, where talk of the Hopper has predated any commercial for it, but you first heard of it on tv?


Yeah.
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#663 OFFLINE   RasputinAXP

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Posted 26 June 2012 - 11:52 AM

He was on the other side of the fence at the time.

"Belligerent and numerous."

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#664 OFFLINE   sigma1914

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Posted 26 June 2012 - 11:58 AM

He was on the other side of the fence at the time.

You still have a hard time missing front page news here and tech site news... especially with such a badass game changing piece of equipment.
If you stop responding to them or put them on ignore, then eventually they'll go away.

#665 OFFLINE   Marlin Guy

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Posted 26 June 2012 - 01:48 PM

He was on the other side of the fence at the time.


I sure hope you mean that I was with DirecTV. :lol:
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#666 OFFLINE   RasputinAXP

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Posted 26 June 2012 - 02:13 PM

Well yeah...where's any other fences around here? :P

"Belligerent and numerous."

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#667 OFFLINE   James Long

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Posted 26 June 2012 - 04:04 PM

Well yeah...where's any other fences around here? :P

Well, it is more like a line of bollards. People can swing both ways across the line. It usually isn't a problem as long as they are polite whichever side they are posting on. And they remember the topic of the thread. :)

#668 OFFLINE   SayWhat?

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Posted 26 June 2012 - 04:30 PM

Well, it is more like a line of bollards. People can swing both ways across the line.


More like one of these. Clickety-clacking back and forth without really getting anywhere.


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#669 OFFLINE   phrelin

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Posted 27 June 2012 - 02:41 PM

You have to admire Charlie's ability to reach out and embrace wider social issues. From The Hollywood Reporter:

At a congressional hearing Wednesday, Dish Network chairman Charlie Ergen offered up a new reason why the ad-skipping AutoHop should be permissible. "Allowing your kids to watch TV doesn’t have to mean they have no choice but to see commercials for junk food and alcohol," he said.

...Ergen defended the service as "nothing more than improving upon existing, legally-accepted, and widely available technologies that give consumers the ability to record their television shows for playback at a more convenient time."

The comments came at a "future of video" hearing before the House Energy and Commerce subcommittee.


EDIT: The LA Times article explains more about what the hearing was about but also has this gem:

Ergen did take some heat for the AutoHop from Rep. John Dingell (D-Mich.), who expressed concern that the feature would harm political advertising.

"I hope you understand my skepticism about Dish’s latest offering and its effect on the future of video," Dingell said.

Ergen replied: "I’m not a politician. I certainly understand consumers."


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#670 OFFLINE   Marlin Guy

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Posted 27 June 2012 - 04:02 PM

Ergen replied: "I’m not a politician. I certainly understand consumers.


I love this man! :D
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#671 OFFLINE   phrelin

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Posted 27 June 2012 - 04:25 PM

I love this man! :D

Me too. He loves to fight for truth, justice and the American way. Here's more about his exchange with Dingell:

But Rep. John Dingell (D-Mich.), a longtime advocate of local broadcasting, took the opposite view.

"The Hopper potentially limits the ability of every member of this subcommittee ... to reach constituents with ads to help them make up their minds," Dingell said.

Dingell cut off Ergen when he tried to defend his company's video service, and the senior Democrat called for order when Ergen tried to talk over him.


Edited by phrelin, 27 June 2012 - 11:47 PM.
typo

"In a hundred years there'll be a whole new set of people."
"Always poke the bears. They sleep too much for their own good."

"If you're good enough, they'll talk about you." - Tom Harmon
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My AV Setup
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My Blog: The Redwood Guardian


#672 OFFLINE   Stewart Vernon

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Posted 27 June 2012 - 09:01 PM

Isn't cutting someone off when they are talking a live-version of AutoHop? ;)

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#673 OFFLINE   inkahauts

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Posted 27 June 2012 - 10:55 PM

Isn't cutting someone off when they are talking a live-version of AutoHop? ;)


!rolling

#674 OFFLINE   phrelin

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Posted 02 July 2012 - 11:17 PM

Just in case this conversation might die, the LA Times Company Town - The Business Behind The Show column/blog brought it up again with a rehash more oriented to the big media company view and this reminder:

On Monday, a New York Court is expected to determine whether the case between Dish and ABC, CBS and Fox will be heard in New York or Los Angeles.


"In a hundred years there'll be a whole new set of people."
"Always poke the bears. They sleep too much for their own good."

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#675 OFFLINE   Darcaine

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Posted 09 July 2012 - 03:49 PM

Just in case this conversation might die, the LA Times Company Town - The Business Behind The Show column/blog brought it up again with a rehash more oriented to the big media company view and this reminder:


It was ruled that the neworks lawsuit could proceed in California.

http://www.hollywood...it-judge-346574




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