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Guest Message by DevFuse

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Dish AutoHop vs Networks Commercial Skipping Discussion


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694 replies to this topic

#41 OFFLINE   TvilleBee

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Posted 18 May 2012 - 10:46 AM

Will they outlaw ad blockers for the internet too??? We're flooded w/ so much advertising everywhere that it's absurd...

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#42 OFFLINE   SayWhat?

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Posted 18 May 2012 - 10:54 AM

^^ Don't give'em any ideas.
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#43 OFFLINE   Richard

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Posted 18 May 2012 - 11:46 AM

The networks, by charging DISH and DirecTV to "retransmit" their signals, are already making more money than they should. We shouldn't have to also sit through commercial after commercial.

I always fast forward through commercials, and always will. DISH is just making it easier for their customers to do so. They are already limiting it to next day viewing, that should have been enough to placate them.

#44 OFFLINE   Michael P

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Posted 18 May 2012 - 01:23 PM

I bet they could put this ad zapper feature in older model DVR's as well.
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#45 OFFLINE   Stewart Vernon

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Posted 18 May 2012 - 01:57 PM

Threads merged.

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#46 OFFLINE   sregener

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Posted 18 May 2012 - 02:09 PM

I bet they could put this ad zapper feature in older model DVR's as well.


No doubt, but it makes a great selling point for existing customers to upgrade, does it not?

#47 OFFLINE   Grandude

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Posted 19 May 2012 - 09:52 AM

Exactly.

has anyone seen at least a "clever" commercial lately? 99.9% of them are incredibly stupid.

Only a few but even the clever ones become annoying after you've seen them 83 times. (except for, of course, the Victoria's Secret ones.:grin:)

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#48 OFFLINE   BillJ

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Posted 20 May 2012 - 04:30 AM

The networks have their heads in the sand. The barn door has been open since DVR technology came along. I almost never watch commercials anyway - I skip them and rarely (less than once a week, and less than once a month for more than five minutes) watch live television. I love the auto hop not because it lets me skip commercials, but because it makes it quicker and more accurate.

Oddly, the NASCAR race on Saturday did not have auto-hop enabled, even two days later.


You must be a youngster. That ability has been around since the VCR was invented. It just keeps getting easier. First the skip button on remotes and now with auto hop we don't even have to exercise our thumbs.

#49 OFFLINE   FilmMixer

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Posted 20 May 2012 - 08:57 AM

Why do we have to be force-fed them? Especially at obnoxiously higher decibel levels? The tv industry is still dragging their feet on that one.


Unfortunately the networks did nothing on their own, so the government has stepped in...

The unfortunate side effect has been stricter regulation by some content makers that I work for in also reducing the dynamic range of the regular content...

The CALM Act

Q: Does the FCC currently regulate loud commercials?
A: The Commission adopted rules on December 13, 2011 that will require commercials to have the same average volume as the programs they accompany. The rules will become effective on December 13, 2012, 1 year after the date of their adoption. This gives broadcast television stations and pay TV providers until this date to be in full compliance.



#50 ONLINE   lparsons21

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Posted 20 May 2012 - 09:05 AM

I fully admit I don't have a Hopper, but this is something that potentially affects all of us.

My main thing is that those using the Hopper and skipping the commercials generally were anyway. Same thing with a lot of other Dish and DirecTV customers either by fast forwarding or using a 30 second skip.

If the networks end up putting contrived ads into programming with awkward dialog (like Fox did on Bones), it will drive viewers nuts.


Integrated ads haven't been used much for many years, but it isn't something new at all. I can vaguely remember some old crime show from the black & white days that slipped ads in when a character would go into the tobacco shop for Model pipe tobacco (that comes to mind, maybe other brands/products too). Those are much harder to skip since they weren't really fixed in time and often were made part of the story line.

Maybe that is an approach the broadcasters can use.

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#51 OFFLINE   satcrazy

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Posted 20 May 2012 - 12:10 PM

Unfortunately the networks did nothing on their own, so the government has stepped in...

The unfortunate side effect has been stricter regulation by some content makers that I work for in also reducing the dynamic range of the regular content...

The CALM Act


So you are saying they implemented a work-around by lowering the sound of programming so the commericials at "normal"[?] levels will still be louder than the programming, correct? [ you will have to turn up sound for regular programming, making the commercials loud anyway, so much for government intervention]

Unbelievable.

and the networks are PO'd at Dish? Are the inmates running the asylum?

Don't they realize that the louder and more inane the commercials are the faster people will skip or mute them?

IMO the hopper"s work-around is the answer.

I can remember only a handfull of commercials in the last 10 to 15 years I would watch because they were done well.

Even they got boring by being aired too many times like Grandude said.

#52 OFFLINE   sregener

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Posted 20 May 2012 - 12:58 PM

You must be a youngster. That ability has been around since the VCR was invented. It just keeps getting easier. First the skip button on remotes and now with auto hop we don't even have to exercise our thumbs.


Oh, I time shifted with VCRs, starting in 1984. But VCR recordings looked horrible compared to live television. And you had to wait for the program to finish before watching it, and couldn't watch a recorded program while another recording was happening. DVRs fixed both problems, which is when it became practical to record a football game and skip commercials and halftime.

#53 OFFLINE   scooper

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Posted 20 May 2012 - 01:32 PM

So you are saying they implemented a work-around by lowering the sound of programming so the commericials at "normal"[?] levels will still be louder than the programming, correct? [ you will have to turn up sound for regular programming, making the commercials loud anyway, so much for government intervention]

Unbelievable.

and the networks are PO'd at Dish? Are the inmates running the asylum?

Don't they realize that the louder and more inane the commercials are the faster people will skip or mute them?

IMO the hopper"s work-around is the answer.

I can remember only a handfull of commercials in the last 10 to 15 years I would watch because they were done well.

Even they got boring by being aired too many times like Grandude said.



Just another good reason to skip them or leave the room and do something else while the commercials are on.
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#54 OFFLINE   oldschoolecw

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Posted 21 May 2012 - 11:10 AM

http://news.cnet.com...t-skipping-ads/

During a panel here at the National Cable and Telecommunications Association's annual tradeshow, Zaslav told CNN's Erin Burnett that the new feature Dish Network introduced recently on its Hopper DVR, which skips advertising during shows that are recorded from broadcast TV could disrupt the industry in a negative way. He said the model is unsustainable since content owners need the advertising revenue to help pay the cost of the content they offer.
"Charlie Ergen and Dish are a distributor of content," he said. "They need us to reach homes with our content. And if there is not going to be advertising fees, then there needs to be a lot higher subscriber fees."
The new Hopper DVR users an ad erasing technology that is embedded in the device. Once turned on, the technology will erase all the advertising that has been recorded on TV shows that air over broadcast TV channels. So far, Dish has limited the technology to broadcast TV channels only.


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Things are going to get very interesting :)

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#55 OFFLINE   MysteryMan

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Posted 21 May 2012 - 11:13 AM

The games afoot.

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#56 OFFLINE   SayWhat?

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Posted 21 May 2012 - 11:17 AM

He said the model is unsustainable since content owners need the advertising revenue to help pay the cost of the content they offer.


I'll be much more supportive of that position when I see that Execs from the various entities are no longer taking home multi-million dollar salaries.
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#57 OFFLINE   RasputinAXP

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Posted 21 May 2012 - 11:21 AM

I'm sorry, does having AutoHop enabled somehow siphon the money out of your account, Mr. CEO? No? Great. Shut up.

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#58 OFFLINE   oldschoolecw

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Posted 21 May 2012 - 11:29 AM

I'll be much more supportive of that position when I see that Execs from the various entities are no longer taking home multi-million dollar salaries.


And besides that, it's like double payments we as customers are making. looking at what we are paying for ESPN today through me for a loop, then they expect us to watch commercials as well. :lol: Cable will be going the way of the dinosaur if this price gouging keeps up. We will only be Lemming for a certain time, then we riot err I mean stop paying all together

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#59 OFFLINE   farmerdave4

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Posted 21 May 2012 - 11:29 AM

Maybe this is be Charlies payback for having to paying higher fees than Cable companies do for all these years. Play fair are we remove your commercials. :D

#60 OFFLINE   Jason Whiddon

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Posted 21 May 2012 - 11:34 AM

Even though FFW'd is around an used by all, marketing a feature that bypasses their ads, which are already hurting, is just not a smart move in this market.

I think you'll see more disputes because if it, or it will be disabled on all or some of the channels which I assume they could pick and choose with software changes.

I dont think the feature is gonna last, I also dont see it as something a user really needs, it's just pissing off networks. Thats my 0.02 anyways.
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