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Dish AutoHop vs Networks Commercial Skipping Discussion


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694 replies to this topic

#51 OFFLINE   satcrazy

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Posted 20 May 2012 - 12:10 PM

Unfortunately the networks did nothing on their own, so the government has stepped in...

The unfortunate side effect has been stricter regulation by some content makers that I work for in also reducing the dynamic range of the regular content...

The CALM Act


So you are saying they implemented a work-around by lowering the sound of programming so the commericials at "normal"[?] levels will still be louder than the programming, correct? [ you will have to turn up sound for regular programming, making the commercials loud anyway, so much for government intervention]

Unbelievable.

and the networks are PO'd at Dish? Are the inmates running the asylum?

Don't they realize that the louder and more inane the commercials are the faster people will skip or mute them?

IMO the hopper"s work-around is the answer.

I can remember only a handfull of commercials in the last 10 to 15 years I would watch because they were done well.

Even they got boring by being aired too many times like Grandude said.

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#52 OFFLINE   sregener

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Posted 20 May 2012 - 12:58 PM

You must be a youngster. That ability has been around since the VCR was invented. It just keeps getting easier. First the skip button on remotes and now with auto hop we don't even have to exercise our thumbs.


Oh, I time shifted with VCRs, starting in 1984. But VCR recordings looked horrible compared to live television. And you had to wait for the program to finish before watching it, and couldn't watch a recorded program while another recording was happening. DVRs fixed both problems, which is when it became practical to record a football game and skip commercials and halftime.

#53 OFFLINE   scooper

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Posted 20 May 2012 - 01:32 PM

So you are saying they implemented a work-around by lowering the sound of programming so the commericials at "normal"[?] levels will still be louder than the programming, correct? [ you will have to turn up sound for regular programming, making the commercials loud anyway, so much for government intervention]

Unbelievable.

and the networks are PO'd at Dish? Are the inmates running the asylum?

Don't they realize that the louder and more inane the commercials are the faster people will skip or mute them?

IMO the hopper"s work-around is the answer.

I can remember only a handfull of commercials in the last 10 to 15 years I would watch because they were done well.

Even they got boring by being aired too many times like Grandude said.



Just another good reason to skip them or leave the room and do something else while the commercials are on.
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#54 OFFLINE   oldschoolecw

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Posted 21 May 2012 - 11:10 AM

http://news.cnet.com...t-skipping-ads/

During a panel here at the National Cable and Telecommunications Association's annual tradeshow, Zaslav told CNN's Erin Burnett that the new feature Dish Network introduced recently on its Hopper DVR, which skips advertising during shows that are recorded from broadcast TV could disrupt the industry in a negative way. He said the model is unsustainable since content owners need the advertising revenue to help pay the cost of the content they offer.
"Charlie Ergen and Dish are a distributor of content," he said. "They need us to reach homes with our content. And if there is not going to be advertising fees, then there needs to be a lot higher subscriber fees."
The new Hopper DVR users an ad erasing technology that is embedded in the device. Once turned on, the technology will erase all the advertising that has been recorded on TV shows that air over broadcast TV channels. So far, Dish has limited the technology to broadcast TV channels only.


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#55 OFFLINE   MysteryMan

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Posted 21 May 2012 - 11:13 AM

The games afoot.

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#56 OFFLINE   SayWhat?

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Posted 21 May 2012 - 11:17 AM

He said the model is unsustainable since content owners need the advertising revenue to help pay the cost of the content they offer.


I'll be much more supportive of that position when I see that Execs from the various entities are no longer taking home multi-million dollar salaries.
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#57 OFFLINE   RasputinAXP

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Posted 21 May 2012 - 11:21 AM

I'm sorry, does having AutoHop enabled somehow siphon the money out of your account, Mr. CEO? No? Great. Shut up.

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#58 OFFLINE   oldschoolecw

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Posted 21 May 2012 - 11:29 AM

I'll be much more supportive of that position when I see that Execs from the various entities are no longer taking home multi-million dollar salaries.


And besides that, it's like double payments we as customers are making. looking at what we are paying for ESPN today through me for a loop, then they expect us to watch commercials as well. :lol: Cable will be going the way of the dinosaur if this price gouging keeps up. We will only be Lemming for a certain time, then we riot err I mean stop paying all together

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#59 OFFLINE   farmerdave4

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Posted 21 May 2012 - 11:29 AM

Maybe this is be Charlies payback for having to paying higher fees than Cable companies do for all these years. Play fair are we remove your commercials. :D

#60 OFFLINE   Jason Whiddon

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Posted 21 May 2012 - 11:34 AM

Even though FFW'd is around an used by all, marketing a feature that bypasses their ads, which are already hurting, is just not a smart move in this market.

I think you'll see more disputes because if it, or it will be disabled on all or some of the channels which I assume they could pick and choose with software changes.

I dont think the feature is gonna last, I also dont see it as something a user really needs, it's just pissing off networks. Thats my 0.02 anyways.
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#61 OFFLINE   MikeW

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Posted 21 May 2012 - 11:43 AM

I agree with James. This will only fan the flames for the retrans fees. In the end, we will be paying more for content because of this feature.

#62 OFFLINE   Paul Secic

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Posted 21 May 2012 - 11:58 AM

I'll be much more supportive of that position when I see that Execs from the various entities are no longer taking home multi-million dollar salaries.


+1

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#63 OFFLINE   oldschoolecw

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Posted 21 May 2012 - 12:07 PM

I'll be much more supportive of that position when I see that Execs from the various entities are no longer taking home multi-million dollar salaries.


+1

Agreed but
Not in our life time :lol:

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#64 OFFLINE   pfred

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Posted 21 May 2012 - 12:38 PM

I am wondering how it knows where the ads are. If it is some signal, couldn't they just stop transmitting the ad start/stop signal?

#65 OFFLINE   SayWhat?

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Posted 21 May 2012 - 12:40 PM

marketing a feature that bypasses their ads, which are already hurting,


They're not hurting. The entertainment industry is one of the few that has been going strong for the last few years while almost everybody else was hurting.

They're hurting us by extorting higher fees. We're not hurting them by not watching commercials. They get paid for the commercials whether anyone watches them or not.
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#66 OFFLINE   Jason Whiddon

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Posted 21 May 2012 - 12:44 PM

The ad revenue is hurting, which is why you see $2.99 an episode on digital fronts and now higher licensing fees. Sure, CSB for example is doing well because of online sales and higher fees for their channels, but if you add a feature that further hurts ad revenue, that equals higher licensing fees down the road in my mind.
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#67 OFFLINE   oldschoolecw

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Posted 21 May 2012 - 12:44 PM

I am wondering how it knows where the ads are. If it is some signal, couldn't they just stop transmitting the ad start/stop signal?


I would think so

And now that I think of it, wasn't there some kind of VHS VCR recorder that knew when to pause out commercials back in the mid 90's but never really worked?

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#68 OFFLINE   Marlin Guy

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Posted 21 May 2012 - 01:01 PM

Sounds like they've been talking to the RIAA / MPA legal team. :nono2:
They're probably working on a way to subpoena your provider for records on how many commercials you've skipped. Then they'll sue for the damages for every Shark Vacuum and Activia you didn't buy. :lol:

#69 OFFLINE   SayWhat?

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Posted 21 May 2012 - 01:02 PM

The ad revenue is hurting....


If so, it's because less people are watching, moving to on-line methods, or DVDs or other methods, or just not watching TV at all, not because they're skipping commercials (which many have been doing since the first VCRs came out).
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#70 OFFLINE   SayWhat?

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Posted 21 May 2012 - 01:05 PM

Sounds like they've been talking to the RIAA / MPA legal team.


Apparently, so has the Supreme Court......

http://www.bloomberg...high-court.html
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#71 OFFLINE   Jason Whiddon

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Posted 21 May 2012 - 01:13 PM

If so, it's because less people are watching, moving to on-line methods, or DVDs or other methods, or just not watching TV at all, not because they're skipping commercials (which many have been doing since the first VCRs came out).


Comparing todays DVR functions and use to VCR's is laughable at best. People are watching a lot less live TV than they used too, which devalues commercials. Im not defending them in any way, its just a fact. I got my first one tuner Dish DVR back in the day, and most people I knew didnt even have one.

FFW'd to now, everyone I know with video service has a DVR. People paying for commercials realize this, so they expect to pay less. When this happens, CBS, etc... have to find other ways to produce costly series, plus other experimental shows that never make it. So when ad revenue decrease like it has lately, someone is going to pay. Going out of your way to make an obvious feature to bypass ads (which offers little value to a customer), is dumb, period. Their negotiating stance just took a hit when it comes to retrans fee time. As commercials are devalued, who pays for it? Us.
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#72 OFFLINE   Marlin Guy

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Posted 21 May 2012 - 03:44 PM

Apparently, so has the Supreme Court......

http://www.bloomberg...high-court.html


I lost faith in that group a long time ago.

#73 OFFLINE   phrelin

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Posted 21 May 2012 - 04:15 PM

Since the Hopper doesn't offer the ability to automatically skip commercials on anything but local broadcast network channels during the prime time hours, why is the Discovery CEO advertising for Dish?

And I'll mention again the Hollywood Reporter article How the TV Industry Blew Its Best Chance to Kill Dish's Ad-Skipping Technology.

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#74 OFFLINE   Davenlr

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Posted 21 May 2012 - 04:32 PM

Then they'll sue for the damages for every Shark Vacuum and Activia you didn't buy. :lol:


But I bought a Shark Vacuum (really good vacuum btw). Does that exempt me?

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#75 OFFLINE   lacruz

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Posted 21 May 2012 - 04:48 PM

Great, another Dish Lawsuit on the horizon, which ultimately means higher subscriber fees to pay Charlie's lawyers.




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