Come on guys, its all about context here, the big picture.
IF this feature wins, customers might be temporarily happy... but networks will not be able to sell commercials anymore and then the cost of programming (and channels) will go up OR those channels and programs will go away.
I don't think people understand just how much of the programming they like exists because of commercial revenue to the networks.
Keep the context in mind. Dish has not chosen to lump some cable channels together to strip the commercials out.
What they have done is DMA-by-DMA given the viewer who is now paying a retransmission fee to a bunch of local channels to skip the commercials on those channels. I'm not even sure what kind of legal standing the networks have as their
contracts are with the local station, even if that station is an O&O. Auto Hop only works on local channels.
Charlie apparently has no problem with broadcasting national channels with commercials without allowing the Auto Hop feature. That's the context.
You recording and skipping commercials manually is no different than using the bathroom or going to get a snack. This is largely why the DVR and trick play features won out because they can't make you watch anything you don't want to watch.
Yeah, but now they can't force me to leave a room in my house to avoid commercials. They don't control what I do. It's all about context.
AutoHop is a whole new ball of wax. AutoHop gives you the ability to disable all commercials in a given program with the press of one button.
Yes it does. it gives me
the ability in the privacy of my own home
with my old arthritic fingers to press a button once to skip commercials in a show instead of pressing a dozen or more times. That's the context.
If you were an advertiser, how much money would you pay for an ad that you know people aren't watching because they can disable commercials entirely?
Actually, whether I
watch commercials is not even in the formula computing the value of commercials. I'm old and live in a rural area. So I don't matter to them and they don't matter to me. That's my context.
Perhaps what they would prefer to do would be to require everyone between the ages of 18-49 to be handcuffed to their chairs for three hours a night to watch commercial-filled national programming via a local television channel. But I don't think Congress would vote for that. I'm not sure, but I don't think they would.
Complain all you want, but I'd rather the networks and advertisers "think" I might be watching their commercials so they will keep funding the programming so all my networks don't cost $15-$20 each like the premium channels.
Actually, here you really need to understand the big picture.
It is likely that you do pay to Disney/ESPN/ABC, News Corp, and NBCU each about what a block of premium channels cost. It's just that you cannot opt not to buy each of their blocks of channels like you do HBO, Showtime and Starz. In fact, it is very clear that when contract time comes up, the Disney suits intend to negotiate the Disney/ESPN/ABC channels as a block - including the ABC O&O - but they will not be giving me the option to not buy them. That's the context.
You, like the broadcast networks and local station owners, are defending a 1958 economic model that should have died sometime in the past ten years.
It is very likely that your Congressman and two Senators have voted to maintain that model and to force you to subsidize it, big time. I have been writing to protest this for years.
There should be a national NBC cable channel, along with USA and Syfy. There should be a national Fox cable channel, along with FX, Speed, etc. There should be a national ABC cable channel, along with ESPN, Disney, etc.
So I respectfully disagree and would happily file a friend-of-the-court brief supporting Auto Hop if I could.