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Guest Message by DevFuse

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DirecTV sitting on TV commercial technology


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42 replies to this topic

#1 OFFLINE   BubblePuppy

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Posted 12 June 2012 - 04:30 AM

DirecTV sitting on TV commercial-skipping technology

Satellite provider's chief points out that the company bought technology similar to Dish's five years ago but says it hasn't seen a demand for it yet.
by Steven Musil


http://news.cnet.com...News - Pulse 2)

Yea right. I don't think consumers have anything to do with the decision not to offer this feature.
Thanks to Google search, people can appear to be smarter than they really are.

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#2 OFFLINE   hdtvfan0001

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Posted 12 June 2012 - 04:36 AM

I suspect this has more to do around licensing agreements, carriage package pricing, and other legal stuff than anything else. Still, there are easy ways around watching commercials already in place...
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#3 OFFLINE   Shades228

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Posted 12 June 2012 - 04:41 AM

http://news.cnet.com...News - Pulse 2)

Yea right. I don't think consumers have anything to do with the decision not to offer this feature.


This was a huge discussion back when DIRECTV acquired the portfolio and most people even said that it would be nice but the current model does the same thing just with effort.

You're going on the impression that they're saying consumers wouldn't want it. What he said was that there wasn't a raging demand, which is true. There's also the impact it would have on consumers which is what DISH is about to test.
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#4 OFFLINE   wingrider01

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Posted 12 June 2012 - 04:42 AM

Actually think Directv was smart - sit on the technology, let Dish bring it out and let Dish deplete their financial coffers in all the court cases that will be filed by the networks. If dish wins then bring it out with no out of range investments for court issues.

http://news.cnet.com.../?tag=mncol;txt

#5 OFFLINE   hdtvfan0001

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Posted 12 June 2012 - 04:45 AM

This was a huge discussion back when DIRECTV acquired the portfolio and most people even said that it would be nice but the current model does the same thing just with effort.

You're going on the impression that they're saying consumers wouldn't want it. What he said was that there wasn't a raging demand, which is true. There's also the impact it would have on consumers which is what DISH is about to test.

Actually think Directv was smart - sit on the technology, let Dish bring it out and let Dish deplete their financial coffers in all the court cases that will be filed by the networks. If dish wins then bring it out with no out of range investments for court issues.

http://news.cnet.com.../?tag=mncol;txt

Agree...and agree.
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#6 OFFLINE   BubblePuppy

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Posted 12 June 2012 - 05:02 AM

I suspect this has more to do around licensing agreements, carriage package pricing, and other legal stuff than anything else. Still, there are easy ways around watching commercials already in place...


As you confirmed it's not the consumers who determined the decision but other factors.
Thanks to Google search, people can appear to be smarter than they really are.

#7 OFFLINE   Shades228

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Posted 12 June 2012 - 05:11 AM

As you confirmed it's not the consumers who determined the decision but other factors.


How many people do you think have quit the other video providers for the sole reason of skipping commercials automatically? Not the entire new customer promotion, or other factors, but just because they can skip commercials?

I'd bet it's less than 1000 total across all other providers. Did you switch just because of it? There isn't a consumer demand for this feature. Hell I bet if DIRECTV turned it on today we would see posts like "I would skip my own commercials if they would stop adding features that slow down the DVR."

Are there other factors? Of course there will be but if there's not a consumer demand for something that could have a negative impact on consumers to begin with why fight the fight? So yes the consumers drive this. I would love to not see commercials, just like I use ad block, but I also know the negative impacts it would have as well. This isn't one of those features you create a demand for such as WHDVR.
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#8 OFFLINE   BubblePuppy

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Posted 12 June 2012 - 05:19 AM

It's interesting that all the above arguments reinforce my comment that it's not the consumers but other factors that have kept Directv from implementing the auto-skip.
I think he should have come out and said so and not use consumers as the excuse. There are several features, tv apps being one, that I doubt consumers clamored for.
Thanks to Google search, people can appear to be smarter than they really are.

#9 OFFLINE   hdtvfan0001

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Posted 12 June 2012 - 05:26 AM

As you confirmed it's not the consumers who determined the decision but other factors.

Yes...agree...the consumer needs have not been the main factor under consideration.

Then again...no one is busting down their doors for it either, so that also seems a valid point...
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#10 OFFLINE   Shades228

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Posted 12 June 2012 - 05:28 AM

It's interesting that all the above arguments reinforce my comment that it's not the consumers but other factors that have kept Directv from implementing the auto-skip.
I think he should have come out and said so and not use consumers as the excuse. There are several features, tv apps being one, that I doubt consumers clamored for.


Maybe he said what he said because it's true and just because you want to not believe it doesn't change why he said it.
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#11 OFFLINE   hdtvfan0001

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Posted 12 June 2012 - 05:34 AM

These statements seem to indicate Mike White/DirecTV have considered both issues before moving ahead on this technology.

"We haven't chosen to use it," White said at the Reuters Global Media and Technology Summit in New York. "It's not clear to me there's a raging demand from consumers for it." However, he said the company will study consumer and legal reaction to the technology.


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#12 OFFLINE   BubblePuppy

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Posted 12 June 2012 - 05:35 AM

Maybe he said what he said because it's true and just because you want to not believe it doesn't change why he said it.


And obviously you want to believe him. I'm a cynic and you're not. As we have learned corporate heads never lie.
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#13 OFFLINE   Marlin Guy

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Posted 12 June 2012 - 05:37 AM

My guess would be that DirecTV couldn't figure out how to make it work with Auto-correct. :P
They'd skip the commercials, but then go back to somewhere near the middle of them and start over.
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#14 OFFLINE   hdtvfan0001

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Posted 12 June 2012 - 05:39 AM

My guess would be that DirecTV couldn't figure out how to make it work with Auto-correct. :P
They'd skip the commercials, but then go back to somewhere near the middle of them and start over.

Not the case.

The technology existed some time ago, and they hold a license to use it.
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#15 OFFLINE   damondlt

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Posted 12 June 2012 - 06:14 AM

This is the reason Dish is getting sued. Because dish, reacts and then asks questions later.

Directv doesn't run its business like that.

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#16 OFFLINE   grover517

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Posted 12 June 2012 - 07:11 AM

My family still has 8 ReplayTV's in use (even they are single tuner analog DVR's) mainly because of this commercial skip feature, as well as a couple of other features that D* has never decided to roll out.

I have had D* for over 12 years now (along with 4 ReplayTV's), and although I now have 3 D* DVR's with whole home, I have 4 Replay's running right beside them doing room to room realtime streaming via ethernet, commercial skip, internet video sharing, ability to archive shows on computers or DVD for future viewing on demand, user replacement/upgrading of hard drives, custom channel guides, show sharing via internet with other family members, multiple windows based utilities, etc. And all this for the measily cost of 25.00 a year for channel guide info.

So although D* has HD, more than one tuner, and a few other neat features, in my opinion, if D* were to implement/add all of the technology they have at their disposal by harvesting what they can from the ReplayTV technology, they would outclass anything else available by other providers, bar none.

#17 OFFLINE   tonyd79

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Posted 12 June 2012 - 12:58 PM

It's interesting that all the above arguments reinforce my comment that it's not the consumers but other factors that have kept Directv from implementing the auto-skip.
I think he should have come out and said so and not use consumers as the excuse. There are several features, tv apps being one, that I doubt consumers clamored for.


You are reading that perversely. What he said is that there is not enough demand to put it in place. That is not using the consumer as an excuse. That is simply doing risk/reward analysis. If consumers really, really wanted it, then that tips the balance. If they do not care enough to impact the bottom line, then why even put the effort into rolling it out, much less the legal entanglements.

It is not that other factors are not in play, it is that the consumer demand is the ONLY positive factor and it does not exist, therefore, you don't bother.

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#18 OFFLINE   MysteryMan

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Posted 12 June 2012 - 01:18 PM

Agree...and agree.


+1

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#19 OFFLINE   ponchsox

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Posted 12 June 2012 - 01:19 PM

Yeah right, because everyone likes sitting through commercials.

#20 OFFLINE   Alan Gordon

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Posted 12 June 2012 - 01:21 PM

Yes...agree...the consumer needs have not been the main factor under consideration.

Then again...no one is busting down their doors for it either, so that also seems a valid point...


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