Why I think this will be a successful venture: The WWE has sole dominance over just about every major pro wrestling video library there is. Really, the only ones it doesn't have the rights to are the current companies currently being run, such as Ring of Honor and TNA. They could probably run every bit of video they own for years without repeating anything.
They already have a ton of pre-produced content for previous video/DVD releases, and they can be aired blur-free after a settlement with the original WWF.
It has the most potential of any venture the WWE has ever come up with.
What it needs to succeed: It needs to offer the PPV events at a huge discount to drive subscriptions. If a $15 price point is what it ends up being, I would find it hard to turn down as a wrestling fan, even a casual one who may not buy every PPV. Even at the SD rate of $45, buying every PPV in a year would cost around $500, not counting Wrestlemania which is a much higher price. If you could get someone to commit to every premium show in a calendar year, with the added bonus of programming the rest of the way, that's $180 per sub, plus WM's cost, it seems like a must buy.
Also, there would have to be a digital mirrored version. WWE MUST offer this not only for your provider, but at a premium cost, you must be able to access the channel on the go, PPV events included.
Just a quick, half-asleep opinion.
Totally agree. Though, any streaming options should be done as with HBOGo, etc, (must be subscribe to the channel thru your provider) not something purchased seperately. Does WWE own all the libraries from World Class too? Hmm. I think i'll do some research.
I also like you mentioned the DVD's. They could do like a once a month special, where they air the documentary portions of one of their past DVD's (not showing any matches available). I think they could also do some great original programming. A PPV in Review show would be neat too, like re-airing previous PPV's from various things, and maybe have a color guy and analyst guy throwing in opinions, commentary and maybe a special guest that was part of that particular PPV. Something like that.