Think of it as Christmas.
I remember back in the earlier days of Directv when a new channel was gonna be added, you would see it in the guide.
It would say for example
305 IONEHD begins 8/15 @ 6am and sometimes it would also air a preview loop of the channel.
I wish Directv would go back to doing that.
Remember being a kid and not knowing what you were going to get for Christmas? Christmas morning was a great rush of excitement, but so was December 23rd. I almost liked that day better. That rush from anticipation was hugely stimulating for this young boy.
As an adult, most of our surprises are bad news. We get an unexpected bill in the mail, a child comes to us with a problem, something at work blows up or a health issue arises.
For adults, a surprise equals bad news. For a child, a surprise is just as likely good news.
Let anticipation bring out the child in you.