Article from today's L.A. Times about TWC SportsNet/TWC Deportes. There's nothing much in there that hasn't already been brought up in this thread, including the $3.95/month/subscriber price. The writer does claim a couple of times that Time Warner needs to have the channels carried by other distributors in order for them to be successful.
Of course. TWC may rule the cable market in the Lakers DMA, but the Lakers DMA is quite large, and DirecTV is headquartered in Los Angeles. Combined with the weather, DirecTV is a pretty big provider in this market, possibly having as much as 3 million subscribers within the Lakers DMA. That is a lot of advertising dollars.
TWC already paid the Lakers $3 billion. (Or has agreed to pay them that much over the next 20 years at a rate of $150 million a year)
They have to make that money back. And that is the double whammy: They need to sell advertising, which means they need to reach as many households as possible, and they need the transmission fees from DirecTV, Dish, Cox, Charter, U-Verse, and FIOS.
I see the carriers sticking to their guns till the season starts, with pre-season only on TWC. They KNOW this, they KNOW TWC needs them as much as they need TWC.
Not being able to show the Lakers in sports bar is really, really bad for business so DirecTV will strike a deal eventually..... but don't count on pre-season on DirecTV.
If Dish strikes a deal BEFORE DirecTV, then it will get interesting. Already having PAC12, they will be in a great position stealing a lot of customers. And knowing this situation, I can see TWC offering Dish a great deal, sending DirecTV in to panic mode and thus more willing to sign on before they are bleeding too many customers.
Edited by maartena, 26 September 2012 - 12:21 PM.