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Guest Message by DevFuse

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Disney Junior debuts on DirecTV Saturday July 14


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115 replies to this topic

#1 OFFLINE   mavs-fan

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Posted 13 July 2012 - 11:50 AM

Here's some good news for some in the midst of the Viacom dispute. Disney Junior is coming to DirecTV. Hopefully Disney Junior will add more classic Playhouse Disney shows like Bear in the Big Blue House in the near future.

It will be interesting to see what DirecTV packages get Disney Junior. Hopefully grandfathered Choice Xtra Classic customers will see the addition as well.


Disney Junior will Launch Saturday, July 14 to Millions of DIRECTV Customers Nationwide


BURBANK and EL SEGUNDO, Calif., July 13, 2012 – DIRECTV and Disney have reached a new agreement to add Disney Junior, a 24-hour channel expressly for kids age 2-7 and their parents/caregivers, to DIRECTV’s programming lineup beginning tomorrow on channel 289. Disney Junior launched in 2011 as a daytime programming block on Disney Channel and expanded to a 24/7 channel in 2012. It is one of the most sought after channels by DIRECTV customers and will be permanently added to their programming options as a basic channel.

Disney Junior’s animated and live action programming blends Disney’s unparalleled storytelling and beloved characters with learning components, including early math and language skills, as well as healthy eating and lifestyles, with an emphasis on social and emotional development. The original series include “Jake and the Never Land Pirates,” “Doc McStuffins,” “Mickey Mouse Clubhouse,” “A Poem Is…,” “Handy Manny,” “Little Einsteins” and “Special Agent Oso.” Disney Junior also airs Walt Disney Studios’ and Pixar’s classic and contemporary animated films, as well as Disney’s many non-theatrical sequels so popular with children and parents.

“When it comes to children and families, nobody has the tremendous programming to compare with Disney,” said Derek Chang, executive vice president of Content Strategy and Development for DIRECTV. “Our customers have been clamoring for us to add Disney Junior since they first heard about the concept, and DIRECTV is happy to place our trust in Disney as a partner in building this exciting new family service.”

“We are pleased to reach this agreement with DIRECTV to provide Disney Junior’s high quality, valuable and family-friendly programming to their customers,” said David Preschlack, executive vice president, Disney & ESPN Affiliate Sales and Marketing. “We know parents are passionate about having top quality television options for their families, and now millions will be able to watch outstanding preschool programming on a 24/7 channel unlike any other on television. With the addition of DIRECTV, the 24-hour Disney Junior channel has distribution agreements that cover approximately 55 million U.S. households.” Disney Media Networks’ flagship Disney Channel is fast becoming the most popular programming service among DIRECTV homes. The number of children viewers aged 2 through 11 has surged more than 19 percent in the past year alone, and total viewership has increased 15 percent during those same 12 months. Disney Junior will now take a place in the DIRECTV channel guide directly adjacent to Disney Channel at channel 289.

http://news.directv....ers-nationwide/

Edited by mavs-fan, 15 July 2012 - 10:09 PM.


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#2 OFFLINE   fsquid

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Posted 13 July 2012 - 11:52 AM

my little girl will rejoice at this news.

#3 OFFLINE   tonyd79

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Posted 13 July 2012 - 11:55 AM

That was quick. Maybe some good comes out of Viacom dispute.
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#4 OFFLINE   mhayes70

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Posted 13 July 2012 - 12:02 PM

That's great news!! My son will love that channel and it is a good replacement for Nick Jr.

#5 OFFLINE   RML81

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Posted 13 July 2012 - 12:03 PM

NASA TV is on 289 now. Where's it going?

#6 OFFLINE   mhayes70

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Posted 13 July 2012 - 12:08 PM

NASA TV is on 289 now. Where's it going?


Channel 346. They have something on channel 289-1 about that now.

#7 OFFLINE   John Strk

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Posted 13 July 2012 - 12:22 PM

HD???
DirecTV Customer Since 2007

#8 OFFLINE   RML81

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Posted 13 July 2012 - 12:41 PM

Channel 346. They have something on channel 289-1 about that now.

Gotcha! You can tell I've not even turned on my tv today.:)

#9 OFFLINE   skierbri10

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Posted 13 July 2012 - 12:42 PM

HD???


My question too.

#10 OFFLINE   tonyd79

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Posted 13 July 2012 - 12:45 PM

Gotcha! You can tell I've not even turned on my tv today.:)


The NASA notice turned up yesterday. Only saw it because I was looking at all channels.
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#11 OFFLINE   TBoneit

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Posted 13 July 2012 - 01:01 PM

Is it a SD Channel? I noticed that the release didn't say.

The Skeptic in me says if it doesn't say HD it isn't.
Remember when your kids were the TV set's remote control?

#12 OFFLINE   mitchflorida

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Posted 13 July 2012 - 01:01 PM

this is really starting to blow up in Viacom's face.

#13 OFFLINE   JoeTheDragon

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Posted 13 July 2012 - 01:04 PM

Will they also add ESPN goal line?
I want CLTV / CLTV HD on direct tv.

#14 OFFLINE   iceburg02

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Posted 13 July 2012 - 02:06 PM

It is one of the most sought after channels by DIRECTV customers and will be permanently added to their programming options as a basic channel.


Given the current DIRECTV/Viacom donnybrook, I'm not sure I would have used the phrase "permanently added" in a press release. :)

#15 ONLINE   pinkertonfloyd

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Posted 13 July 2012 - 02:14 PM

Given the current DIRECTV/Viacom donnybrook, I'm not sure I would have used the phrase "permanently added" in a press release. :)


Agreed... but Disney has the "ace in the hole" on contracts... ESPN.

#16 OFFLINE   HGuardian

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Posted 13 July 2012 - 02:28 PM

SoapNet going away tomorrow or not?

#17 OFFLINE   maartena

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Posted 13 July 2012 - 02:36 PM

Is it a SD Channel? I noticed that the release didn't say.

The Skeptic in me says if it doesn't say HD it isn't.


I would guess it is SD.

I don't think the target audience of 2 to 7 years old doesn't really care either. :D
[Disclaimer] The definition of "soon" is based solely on DirecTV's interpretation of the word, and all similarities with dictionary definitions of the word "soon" are purely coincidental and should not be interpreted as a time frame that will come to pass within a reasonable amount of time.

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#18 OFFLINE   APB101

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Posted 13 July 2012 - 02:39 PM

I would guess it is SD.

I don't think the target audience of 2 to 7 years old doesn't really care either. :D


They deserve representation, too. Not 100 percent of viewers' eyeballs are adult males.

#19 OFFLINE   RunnerFL

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Posted 13 July 2012 - 02:39 PM

Channel 346. They have something on channel 289-1 about that now.


289-1 is nothing but music and the DirecTV logo.

Ahhh, they hid the information in the channel banner. Brilliant, not...
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#20 OFFLINE   RunnerFL

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Posted 13 July 2012 - 02:41 PM

SoapNet going away tomorrow or not?


No, it's still on 262.
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