As it drags on more will get disenchanted by Direct and will look for other options and switch to other providers. Today is a week and IMHO too long. They need to quit beating around the bush and get down to business. Updates on directv promise are sugarcoated and offer no real substance so there is no real way of telling what really is happening. If things were good it would have been over already. Since that is not the case you can get an idea of the truth behind closed doors.
It will come to a point that both will realize that the bottom line $$$ is getting hurt beyond profits. When that happens a resolution will be done overnight. Until then expect it to drag on.
Or more will decide that Viacom channels and programs are mostly not must see TV and will stick with D*. BTW, that would describe me on day 1 of this!