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MSNBC HD to rebrand as NBC News HD in January 2013?


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32 replies to this topic

#21 OFFLINE   George_T

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Posted 19 July 2012 - 08:36 AM

Microsoft and NBC have ended their partnership which led to the creation of MSNBC. That's why there's the name change. Would think that eventually MSNBC's name will be changed as well on the TV's side of things.

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#22 OFFLINE   pablo

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Posted 19 July 2012 - 09:02 AM

I agree. To most people MSNBC is just a brand name like ESPN. I doubt many people even know about Microsoft and then-popular MSN from the mid-1990s.

#23 OFFLINE   James Long

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Posted 19 July 2012 - 04:10 PM

Microsoft and NBC have ended their partnership which led to the creation of MSNBC. That's why there's the name change. Would think that eventually MSNBC's name will be changed as well on the TV's side of things.

That is what is confusing me ... why hang on to the MS name?

I agree with NBC getting away from the .msn.com domains and getting their own second level domains. And perhaps the former Internet news site rebranded NBCNews.com will become a top news site, separate from the entertainment sites at NBC and the cable channel (and separate from Microsoft).

But I don't see the MSNBC channel keeping that name long term.

#24 OFFLINE   darkpowrjd

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Posted 19 July 2012 - 04:21 PM

Hmm... I wonder if we will see some bi-partisan coverage now? I'm neither left or right, but MSNBC makes no bones about it... they are far left.


This is because FOX News has been known to be VERY far right in how they report their news, as well as their prime time commentators (O'Reilly and Hannity). Some of the daytime stuff is also far right leaning, though they claim to be "fair and balanced".

Before Keith Olbermann got big on MSNBC, liberals were struggling to find a news outlet that had commentators that were both progressive and not there to serve as punching bags for conservatives like Alan Colmes and Bob Beckell are on Fox, and MSNBC was trying to find their place in cable news. They hit the jackpot the second Olbermann railed the Bush Administration over their handling of Hurricane Katrina's fallout, and it just snowballed from there. MSNBC quickly had it's calling: FOX leans right, so MSNBC will just lean left on the commentating side. They found an audience that was yet to be untapped, and it's been, and continues to be, very successful for them since they seem to be in second place consistently. A few shows (Rachael Maddow's show, more specifically) have been able to get the top spots on some nights.

I would hope they don't change a thing on MSNBC. Why change something that has worked for them? Only ones who haven't liked it are conservatives that seem to hate anyone who disagrees with them.

#25 OFFLINE   wilbur_the_goose

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Posted 19 July 2012 - 04:38 PM

Morning Joe is actually my favorite morning show. Joe's a former GOP congressman from Florida, and the overall show is quite good. Try it, you may enjoy it.

#26 OFFLINE   Drew2k

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Posted 19 July 2012 - 05:22 PM

General question: Why does discussion of political bias, perceived or other, have to creep into a thread dealing with a rebranding of a news website and news channel?

Oh, it doesn't? Cool.

~~~

I've never quite understood the relationship between MS and NBC, so I don't really see dropping "MS" as a big deal. It's definitely a mouthful to say "MSNBC" - I won't miss the name.

#27 OFFLINE   tonyd79

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Posted 19 July 2012 - 05:26 PM

But it is a brand name. They have built a brand. Throwing brands away is not a good idea. Look at Comcast sportsnet. They had a good rep. Did they change it to NBC? Did they change it to xfinity?

I think NBC sports channel is confusing as I would think so would NBC news channel.
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#28 OFFLINE   KAL

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Posted 19 July 2012 - 05:34 PM

This is because FOX News has been known to be VERY far right in how they report their news, as well as their prime time commentators (O'Reilly and Hannity). Some of the daytime stuff is also far right leaning, though they claim to be "fair and balanced".

Before Keith Olbermann got big on MSNBC, liberals were struggling to find a news outlet that had commentators that were both progressive and not there to serve as punching bags for conservatives like Alan Colmes and Bob Beckell are on Fox, and MSNBC was trying to find their place in cable news. They hit the jackpot the second Olbermann railed the Bush Administration over their handling of Hurricane Katrina's fallout, and it just snowballed from there. MSNBC quickly had it's calling: FOX leans right, so MSNBC will just lean left on the commentating side. They found an audience that was yet to be untapped, and it's been, and continues to be, very successful for them since they seem to be in second place consistently. A few shows (Rachael Maddow's show, more specifically) have been able to get the top spots on some nights. I would hope they don't change a thing on MSNBC. Why change something that has worked for them? Only ones who haven't liked it are conservatives that seem to hate anyone who disagrees with them.


Wow...Ok, wasnt going to respond to this (as I dont think this thread is the right venue for political stuff) but I just cant help myself. For one thing, FOX news primetime shows absolutely blow away MSNBCs primetime lineup ratings wise. its not even close! Now, regarding Sean Hannity and Bill O'Reilly. From what I understand, Hannity has never claimed himself to be "fair and balanced" he's conservative and makes no bones about it. O'Reilly on the other hand calls himself a "Traditionalist" and yes, a lot of his views are most definitely right leaning. At the same time though, I have seen him quite a few times defend President Obama and gone against "conservatines" on some subjects. As a mostly moderate in my political ideology, I can see that FOX's "non hard news" programs are slanted right. No bones about it.


MSNBC's primetime lineup for the most part is just as much an echo chamber as FOXs is. I think O'Donnel and escpecially Schulz are nothing more then partisan hacks like Hannity. I do like Rachael because she basically goes the "kill them with kindness" route. She matches wits intellectually with people and doesnt resort to scream and yelling like a banshee like Schulz does.


I actually like to switch around and not just watch the same echo chamber shows everyday. On some of those shows (on both FOX and MSNBC) its nothing but "yes men" on the panels and I dont like that.
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#29 OFFLINE   KAL

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Posted 19 July 2012 - 05:46 PM

Good point. Morning Joe is an awesome program that I watch from time to time. It seems very "off script".


During the times that I watch it, I also enjoy it for the most part. I like the fact that for the most part, it isnt an echo chamber and has guests that have differing political ideologies.
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#30 OFFLINE   brucegrr

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Posted 19 July 2012 - 09:26 PM

General question: Why does discussion of political bias, perceived or other, have to creep into a thread dealing with a rebranding of a news website and news channel?

Oh, it doesn't? Cool.

~~~

I've never quite understood the relationship between MS and NBC, so I don't really see dropping "MS" as a big deal. It's definitely a mouthful to say "MSNBC" - I won't miss the name.


How about we all admit we are biased, end of discussion. :) Bias is good when it is well informed. Yes, I am a liberal, a progressive, a socialist even. I came to these political conclusions based on my rational study of the issues. I respect others who differ with me as long as they have done their homework and have come to their views based on knowledge rather than blind ideological belief. That said, I watch people like Rachel Maddow because she generally reinforces my beliefs. Fox News? Just raises my blood pressure. :)

That said, this tread is about the name change. Good idea. They have already made the change on the website. When I click my MSNBC bookmark it asks me if I want to update my bookmark to NBC.

Bruce

#31 OFFLINE   James Long

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Posted 20 July 2012 - 05:10 AM

How about we all admit we are biased, end of discussion. :)

Agreed ... the political discussion is over.

#32 OFFLINE   FriscoJohnny

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Posted 20 July 2012 - 05:53 AM

Morning Joe is actually my favorite morning show. Joe's a former GOP congressman from Florida, and the overall show is quite good. Try it, you may enjoy it.


+1 for Morning Joe... The only thing I watch in the morning.

#33 OFFLINE   Nick

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Posted 20 July 2012 - 07:06 AM

+1 for Morning Joe... The only thing I watch in the morning.

+1

The msnbc name change is of no consequence to me, as long as they don't mess with "Way Yoo EarIy" and "Morning 'Mika'" ;)

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