Called regular customer service today. Got a friendly voice on the line. When I asked if I could get just the Red Zone channel again this year I was told no, that's only available with the full ST. The CSR offered the ST Max package for $148 (half off) but when I asked again for just the Red Zone the CSR offered the regular ST w/Red Zone for NO CHARGE provided I stay with DirecTV for the next 12 months. Hell, I've been with them nearly 20 years now -- what's one more!
When I called to get the RZ channel they gave me the same deal, pretty awesome.