But that deal was reached in 2010.... seems strange to me that they would include "we will put it on 220 in TWO years from now" in that deal.
True, but it was a long term deal, and the time limit on when the change happened could have been a long time out or there could be a trigger for the change. It might be tied to when Universal Sports goes to HD. When Universal Sports first started advertising "but you are not seeing it in HD", DirecTV was the only provider that was not listed on the Universal Sports web site as one to be petitioned. At that time, DirecTV was the only provider that carried Universal Sports at all, and for some reason, Universal Sports was under the impression that it would be in HD on DirecTV at some point in the future. Those ads were run during the 2011 Vuelta a Espana. As we all know, it is not in HD on DirecTV yet, but I expect that it will be "soon".