Haven't watched it yet but I just got the Avengers yesterday...$37 for a 3D bluray regular bluray DVD and digital copy.
Man, you need to shop around, you got ripped off. I got the same thing for $20 from Amazon. Looks like it's bumped up to $30 now, but still quite a bit less than the $37 you paid. Unless you got some collectors edition that I don't know about.