There's a big misconception that if a channel gets added at, for example, $1.00 per subscriber, that DirecTV automatically has to increase rates that much to maintain the level of revenue they take in. Not true, but it's something DirecTV is definitely spinning to their advantage.
I have no idea how the model exactly works, but DirecTV, like any cable operator, will sell you ad space.
The amount of money gained by this revenue stream (and split in who knows what way between the channel and DirecTV) is significant. That is not to say that carriage fees can be entirely offset by the amount of revenue gained through ads, and some costs might have to burdened by the consumer (or maybe it is enough, who knows), but it's definitely not the "parity" situation DirecTV is playing.
Edited by Bambler, 01 October 2012 - 02:58 PM.