No, he should offer a fair deal for his product. His bargaining power falls off substantially after this weekend. The network is the side missing the potential revenue, not DirecTV. If a PAC-12 fan really wants their network, they can choose to switch to a different provider.
The PAC-12 Network is missing out on the revenue from 20 million potential viewers. DirecTV only loses revenue from those customers who leave over not having a lone, very specialized, and unestablished network. The math becomes pretty simple. Either the PAC-12 Network needs to offer DirecTV with rates that make sense or they must prove their value. That haven't done either.
I agree not having the network on Directv is missed a missed opportunity, but Larry Scott says this....
“In an ideal world, if I could've scripted it, you'd have all of them, but from what I'm told that never really happens when you're launching a network. If you look where we are, three weeks into it, I think we've got over 40 agreements, four out of the top five distributors between Time Warner, Comcast, Cox and now Dish. I think it's probably on par if not better than any other launch that's ever taken place. It ranks up there in terms of early success for any network. These things take time with all distributors, and we're hopeful that the distributors that don't have it not only see the quality of games we have on, the quality of the content, but also are responsive to their fans and their customers in the same way Dish and other cable companies have been. We're confident that those who don't have it, their customers will be responsive to the customers, the fans.”
That being said it's not a do or die deal if they don't agree quite yet or even this year.. I guess it takes time..
Also, I'm not jumping ship yet, I get the Pac12 Networks for free right now.. Best of both worlds, I got the Sunday Ticket and Redzone for a total of $80 plus I can stream all Pac12 Networks via Laptop to the TV.. It looks great and wish everyone could see what I'm seeing in terms of Pac12 network coverage..