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Study: DVRs now in half of US pay-TV homes
Posted 02 December 2012 - 01:56 AM
Leichtman Research Group's survey of 1,300 households found that 52 percent of the ones that have pay-TV service also have a DVR. That translates to about 45 percent of all households and is up from 13.5 percent of all households surveyed five years ago by another firm, Nielsen.
The first DVRs came out in 1999, from TiVo Inc. and ReplayTV. Later, they were built into cable set-top boxes. The latest trend is "whole-home" DVRs that can distribute recorded shows to several sets.
Even with the spread of DVRs, live TV rules. Nielsen found last year that DVRs accounted for 8 percent of TV watching.
I first had a D*/Tivo unit about 8 yrs ago and have had my present D* HD-DVR for about 6 yrs.
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Posted 02 December 2012 - 09:57 AM
Posted 02 December 2012 - 10:06 AM
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Posted 02 December 2012 - 10:32 AM
I find it very surprising that "DVRs account for 8 percent of TV watching", if in fact they are in 52% of homes. That means most people with a DVR don't use it and just watch live.
Doesn't surprise me all that much. People buy stuff all the time and don't have a clue how to use them. I don't know how many times I tried to show people how to program VCRs but even setting the clock seemed to be beyond them. Most of them recorded shows just as they came on, couldn't grasp how easy it was to program a VCR using VCR+.
But, you're right. That is a big differential in stats. Kinda sad if it's true.