Your last paragraph proves you are living in a fantasy world. The Internet without ads. Hahahahaha.
If you read it carefully you would notice that I said free with ads, not free without ads
I have no problem with ads for stuff that is free - internet or otherwise.
Remember when TV was completely free? You paid once for your own infrastructure - antenna, cables, TV. 15 minutes of ads every hour paid for the programming.
Then we get more channels/choices but have to have infrastructure provided to us by someone else. Of course we have to pay for that. But we pay for more than just the infrastructure - money passes through the sat or cable company to the programming provider.
Now that isn't enough. They can't go to 20 minutes of ads, or more, because people simply wouldn't watch at all. So they put an ad on the screen all the time to make even more money.
Ever notice how most of the ads are for the channels own programs? Not making any money on that. Why is it that they aren't selling ad space to companies willing to pay?
People are over-saturated with ads. For the most part they ignore them. Be it a mute button or FF.
They need to face the facts. Ads aren't working any more. They've gone over the line from irritating to excessive.