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DTV Marketing Strategy - Run by Morons


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67 replies to this topic

#51 OFFLINE   txfeinbergs

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Posted 18 December 2012 - 01:19 PM

Check out this thread. I get more warm fuzzies from the UPS guy who drops off a package or two a week at my house than I do from my cell phone company.


Completely off track, but something in your post caught my eye. There is one cell phone company that actually earns your loyalty by being completely honest and fair on pricing. Ting. You might want to check them out. AT&T and Verizon are corporate thieves and I had no problem showing them the door.

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#52 OFFLINE   harsh

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Posted 18 December 2012 - 01:57 PM

True for most people. I've invested a bit of money (recoverable, but a PITA to do it) in D* equipment. Add to that the facts that I'm/we're very comfortable with D* and its products and programming and my laziness, and the chances of me switching are small...Very small. :lol:

Nobody is suggesting that you need to switch, but if you're doing your due diligence, you should compare what you end up with, not the dozen hoops (and ~400 watts of power) it took to get there with DIRECTV.

Too often we enjoy the comfort of opinion without the discomfort of thought. -- JFK


#53 OFFLINE   hdtvfan0001

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Posted 18 December 2012 - 02:01 PM

Nobody is suggesting that you need to switch, but if you're doing your due diligence, you should compare what you end up with, not the dozen hoops (and ~400 watts of power) it took to get there with DIRECTV.

That's quite Harsh actually...

Not to mention overly-complicated.

- Each sat service has equipment, programming, and related services for a fee.
- Each has a cost associated with those things.

Compare what an end customer wishes on the first item and then compare the 2nd to determine one's own return on the value of what you get.
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#54 OFFLINE   harsh

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Posted 18 December 2012 - 02:09 PM

There is one cell phone company that actually earns your loyalty by being completely honest and fair on pricing. Ting.

That's like recommending fiber-based broadband Internet service to someone who lives out in East Jesus. I live less than four miles from downtown of the second largest city in Oregon and I can't reach to Sprint's (nor Clearwire's) network on a bet.

Often you have to go with what you can get.

Too often we enjoy the comfort of opinion without the discomfort of thought. -- JFK


#55 OFFLINE   harsh

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Posted 18 December 2012 - 02:28 PM

Compare what an end customer wishes on the first item and then compare the 2nd to determine one's own return on the value of what you get.

What the customer wishes for should be content and the ability to view it with convenience and reliability.

Asking for a dozen dual-tuner HD DVRs because that's what was necessary with DIRECTV is to summarily ignore what the other guy has to offer. While the goal doesn't change, the approach to meeting it surely can.

Value is measured by how close you are to your goal divided by how much you have to put into it.

Obligatory automotive comparison:

Imagine someone needs to transport seven people from point A to point B. They can choose to rent four ForTwo's or one van. You would have to be committed to Smart for some other reason than simply getting the job done.

Too often we enjoy the comfort of opinion without the discomfort of thought. -- JFK


#56 OFFLINE   hdtvfan0001

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Posted 18 December 2012 - 02:32 PM

What the customer wishes for should be content and the ability to view it with convenience and reliability.

Some of us would rather not attempt to speak on behalf of the universe of sat viewing customers in terms of how they make their service selection decisions.

Then again, we also would never even consider posting in Dish threads about their services as non-customers, so there clearly is a difference of standards on both counts.
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#57 OFFLINE   unixguru

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Posted 18 December 2012 - 03:07 PM

In theory, a customer has paid back their subsidy after two years (assuming the normal two-year contract often seen with cell phones). Too bad they won't drop the monthly price at that point by whatever monthly amount they have been allocating to that subsidy. Even if they based that amount off of their internal number rather than the inflated retail number.


Churn is low so they can. Vast majority of people either keep buying new gear and extending contract or keep paying same off-contract.

The pay-as-you-go thing makes me scratch my head. Not sure why it exists. Must be some relatively small amount of incremental revenue that they see as lost without it. I suppose the incremental cost is nothing. I, for one, will take advantage.

If this wasn't the case then service would cost a lot more I suppose.

When all the smoke and mirrors clear big companies are after a certain net income vs revenue and they will get it one way or another. Since they all do it essentially the same, one has to wonder why they can't just be straightforward with the cost of service and get rid of all the games.

It's quite refreshing to buy some products - Apple, Weber grills, etc - where there is a price and essentially one price anywhere you buy. You know exactly what you are getting and how much it costs. You don't have to deal with these slimy business practices that are meant to obfuscate.

#58 OFFLINE   harsh

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Posted 18 December 2012 - 03:23 PM

Churn is low so they can.

From the most recent quarterly report, DIRECTV US churn is relatively high at this point in time.

Too often we enjoy the comfort of opinion without the discomfort of thought. -- JFK


#59 OFFLINE   unixguru

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Posted 18 December 2012 - 03:26 PM

I just did a "napkin" calculation. My monthly DTV bill plus an estimate of how much I spend in the average year on equipment upgrades and PPVs. All said around $5.75 per day.

Then I looked at my DVR list. We don't watch anything live but news. Half the programs are network and just as easily grabbed OTA. The remaining programs fall fairly evenly divided into 3 categories: must-have, moderately interesting, could do without. Of course this doesn't cover movies recorded by surfing the guide.

We watch ~4 hours of recorded programming a day. ~1/2 is OTA so we would not have to pay for that if we had other equipment. So ~2 hours a day of stuff only available (ignoring internet replays) on sat or cable.

That's about $2.87 per hour.

Certainly there is content worth substantially more than that. Most is worth far less than that.

Is that a good value? Judge for yourself. For my household it isn't that good.

#60 OFFLINE   unixguru

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Posted 18 December 2012 - 03:29 PM

From the most recent quarterly report, DIRECTV US churn is relatively high at this point in time.


Sorry, I wasn't clear. I was talking about cell companies.

Either way, what I should have said is that churn isn't high enough to be a big problem yet.

#61 OFFLINE   Lazy Senior

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Posted 18 December 2012 - 04:39 PM

I just did a "napkin" calculation.

Is that a good value? Judge for yourself. For my household it isn't that good.


Good Value of course is for every person to decide. For Lazy Senior, TV service is a commodity like a bottle of milk or a gallon of gas. Cheapest always wins. If Lazy had his way he would not have Dish or Directv service as he is quite comfortable watching Netfix and OTA. Unfortunately for the pocketbook Mrs. Senior sees things differently...;)

Before signing a 2 year contract I sit down and figure out what the total 2 year cost for satellite service is going to be for both DTV and Dish.

The NEW Customer deal always saves me $300 -$500. Plus I get the added benefit of new equipment and usually free Premiums for 3 months or so. The value of being a New Customer is $aving$ for me.

FWIW both DTV and Dish love having me back as a New Customer even though I have churned many times. I never try to hide the fact I have been a previous customer. They WANT me back as a New Customer.

Honestly I would not churn if it were not for the fact that I can save lots of $$$. Remember, I don't make the rules. DTV and Dish do.

#62 OFFLINE   Richierich

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Posted 18 December 2012 - 04:46 PM

Glad my Finances are what they are because my wife would Not allow that because she is accustomed to what we have and she knows how to work everything and she would be in No Mood to try to figure out a New Dish DVR. :)
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#63 OFFLINE   unixguru

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Posted 18 December 2012 - 04:53 PM

I just did a "napkin" calculation.
...
That's about $2.87 per hour.


Sigh. I should not have done that calculation :(

So a blockbuster PPV costs $6 for HD version and lasts ~2 hours. Or, ~$3/hr. (Never mind that Redbox is $1.50/day for Blu Ray.)

Ugh. By comparison, most of what we watch is worth $.50/hr or less.

#64 OFFLINE   wrj

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Posted 18 December 2012 - 07:01 PM

Glad my Finances are what they are because my wife would Not allow that because she is accustomed to what we have and she knows how to work everything and she would be in No Mood to try to figure out a New Dish DVR. :)


I'm in the same boat. I was looking at Dish as a new customer to get lower costs. The wifee-pooh nixed that deal quickly. She knows DTV and won't change.

#65 OFFLINE   goinsleeper

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Posted 18 December 2012 - 10:47 PM

It is very strange how cell phone companies routinely give you their then-current flagship phone for no more than $200 every two years if you re-up your contract, but satellite providers have marginal interest in similar upgrade incentives.


Well who's R&D departments develop and manufacture that flag ship equipment for wireless providers versus satelite television providers? It would seem that satelite television providers have more cost in that sense.

Also, how often does D* or E* launch a new receiver versus a new cell phone coming out? Pretty sure there was more than a 6 month gap between the HR24 and HR34 whereas a new cell phone seems to be out every 2-3 months.

On another note, wireless companies also bank on customers wanted the latest and greatest outside of their upgrade offers every two years. Also, how many D* or E* receivers are dropped in a puddle of water on a daily basis versus cell phones? The churn of the equipment is far greater for wireless providers than television providers and so I feel your arguement falls short.

#66 OFFLINE   Lazy Senior

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Posted 19 December 2012 - 07:28 AM

The wifee-pooh nixed that deal quickly. She knows DTV and won't change.


The answer to that is called a Logitech Harmony Remote. With one of them she won't know if you have Dish or DTV. :) You do not even have to learn Channel numbers. I have owned one for a long time and it is one of my better investments in TV.

My wife never pooh-poohs money $aving$. Like me she does not believe TV viewing is worth $100 plus a month.

A $20 a month saving over 2 year contract is very worth-while in our household.

#67 OFFLINE   Richierich

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Posted 19 December 2012 - 08:54 AM

The answer to that is called a Logitech Harmony Remote. With one of them she won't know if you have Dish or DTV. :) You do not even have to learn Channel numbers. I have owned one for a long time and it is one of my better investments in TV.


I have 2 Harmony Remotes, a Harmony 1000 and a Harmony One which she does Love to turn on the TV or DVD or whatever but she still Loves knowing Directv and she would not change.

We are Not that Frugal and don't care to be!!! :lol:
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#68 OFFLINE   xmguy

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Posted 19 December 2012 - 01:54 PM

I too have considered moving to Dish. I've been with DirecTV since 2008. However they offered me a great deal on an HR24 this last summer when my contract expired. I decided to stay with them. I called Dish however 2 months before my contract expired with DirecTV and asked Dish what they could offer me that would be similar. They outright told me they couldn't come close. The phone rep was even rude as if they didn't want nor care if I moved over to Dish.

Then just today I saw my neighbor getting DirecTV installed. He previously had Dish. Spoke to his father about his decision to switch and he said DirecTV offered him $200 to break free from Dish. So he took it. He told me he's had DirecTV before. However once he (the son) left DirecTV before they sent him LOADS of offers to return. My other neighbor had DirecTV too until they removed RFD-TV from his package and wanted him to pay more to get it. So he left for a local IPTV (telco tv provider), He told me he gets offers every week from them (DirecTV) as well as phone calls offering that channel for nothing and promos to beat the band. I wish BOTH providers treated long time customers like they treat customers that are new or have left in order to get them to return.

Edited by xmguy, 19 December 2012 - 02:03 PM.

1 HR44, 2 HR24s, SWiM 16, SL3 LNB, (CCK) Broadband DECA. DirecTV Subscriber since 2008.





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