There's a whole lot more to the PAC-12 networks than football and basketball. They have some excellent coverage of volleyball and I saw some very exciting water polo matches last fall. This week they're showing lots of hoops as well as track, golf, gymnastics, wrestling, swimming and diving from 2012. PAC-12 is a whole lot more interesting than Root Sports around these parts.
I realize that you're likely going to denigrate the other sports because that's what is dictated by the apologist manifesto but I'd rather watch volleyball and sit through a syndicated sports rehash of how such and such basketball or football team didn't show up.
Don't be silly. Those don't move the needle. Name me one channel driven by volleyball and water polo.
The fact is that the time when the PAC 12 network has the most leverage is the beginning of football season. Second is basketball. The rest is good stuff but icing on the cake. DirecTV nor anyone else is going to be driven to add the channel for gymnastics.