They should not agree to the increases to start with.
And they'd be out of business fairly quickly with that attitude. What good would they be with no content?
As a TV consumer I can not deal directly with the content provider. I can however deal with Directv.
Then do so... In fact why not cancel every account you have with a provider that increases rates... Oh yeah, you'd be living in a box if you did.
I do have a choice.
Sure, between provider A who raises their rates every year and provider B who also raises their rates every year.
Fortunately for me DirectTV is NOT a necessity. I could go on living just fine with only OTA (free) and Netflix streaming (a huge Value at only $8 a month) and an occasional cheap Redbox rental. In fact since I currently spend close to $100 a month on Directv I could even splurge a little on a few VUDU rentals and buy some BlueRay DVD's - and still save $$ over what I am paying now to DTV.
Nah, then you'd just complain when Netflix and Redbox raised their rates.
I don't get how people single out DirecTV and act as if they are the only company that ever raises rates...