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2012-13 Season Ratings - Winter


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#61 OFFLINE   phrelin

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Posted 22 February 2013 - 05:47 PM

Last night was the final Thursday in the 2013 February Sweeps. There were no disruptions of the normal schedule any Thursday - no awards shows, football games, or State of the Union Address. Here's how the four weeks turned out:

Posted Image

CBS won. Even though it
beat the CW, NBC lost.


Now let's look at last night.


Posted Image
If you need larger print you can click on the image above.

Posted Image


Fox decided to run "American Idol" for two hours last night. Last year they ran one hour from 8-9 pm which pulled 4.4 million demo viewers and 11.0 million 50+ viewers compared to 3.8 and 9.6 million this year. However, by running two hours they did disrupt the pattern of "Glee" getting clobbered by "Person of Interest."

CBS won one half hour slot in the demo last night with "Big Bang Theory." However, they handily won every half hour in the 50+ crowd. Overall the CBS offering was barely edged out of a demo win by "Idol" from 8-10 pm but won the 8-11 race, and won both with the 50+ crowd.

Univision. At this point we have to stop ignoring the invisible-elephant-in-the-ratings-chart. From a Univision press release via TV-by-the-Numbers:

Univision ranked as the No. 3 broadcast network for the night among Adults 18-49 for the second consecutive year, beating ABC and NBC. Last night’s broadcast of “Premio Lo Nuestro” also marked the twenty-second consecutive night since the start of the February 2013 Sweep that Univision finished ahead of NBC with Adult 18-49 viewers, averaging two times its Adult 18-49 audience.

And the story NBC To Finish 5th In Sweeps For First Time; Network Falls Behind Univision was posted previously.

ABC's "Scandal" won the demo at 10 pm though "Elementary" walked away with the 50+ crowd. But "Zero Hour" at 8 pm ran behind The CW's "Vampire Diaries" and the invisible-elephant-in-the-ratings-chart.

The CW beat ABC and NBC in the 8 pm half hour and for the whole hour, though NBC's "Parks & Recreation" may have beaten "Vampire Diaries" in the 8:30 half hour - it will depend on the final ratings.

NBC. What can I say. No NBC show could find 1.5 million demo viewers or 3 million 50+ viewers last night. About the 10 pm slot, some of the affiliates must be dreaming about something better - like "The Leno Show."

In passing, it's worth noting that the 9 pm showing of "Swamp People" on the History Channel pulled 1.4 million demo viewers and 2.7 milliion 50+ viewers.:nono:

Edited by phrelin, 22 February 2013 - 05:53 PM.

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#62 OFFLINE   phrelin

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Posted 23 February 2013 - 03:10 PM

Last night was the final Fridayday in the 2013 February Sweeps. There were no disruptions of the normal schedule any Friday - no awards shows, football games, or State of the Union Address. Here's how the four weeks turned out:

Posted Image


Unfortunately for CBS, somebody in the executive suite must have been doing some explaining to CEO Les Moonves. Replacing "Undercover Boss" with "The Job" appears to have cost them the bragging rights to winning the 2013 February Sweeps Friday demo though they still won the 50+ crowd. Let's look at the details for Fridays.


Posted Image
If you need larger print you can click on the image above.

Posted Image


ABC's "Shark Tank" won the demo in both the 9:00 and 9:30 half hours and "20/20" won the 10:00 half hour and tied with "Blue Bloods" in the 10:30 half hour.

CBS at 8 pm brought back "Undercover Boss" last night in a panic. It won both half hours. I don't think they've had a ratings disaster as bad as "The Job" in a long time, if ever. The season (series???) finale of "CSI: NY" was #3 in the demo though still #1 in the 50+ crowd. In two weeks, "Golden Boy" will fill this slot after airing on two Tuesdays at 10:00 pm. I assume the hope is that it will eek out more demo viewers against "Shark Tank." The problem is that it will be up against the return of NBC's "Grimm" which does have a small but loyal demo audience. "Blue Bloods" continues to have a big (for Friday) 50+ audience and competes against "20/20" for dwindling Friday demo viewers.

Fox. It's obvious "Touch" has found its viewers but there aren't enough of them. Whether they have anything to replace it with is unclear.

NBC's "Dateline" was #2 in the demo for three of its four half hours, with only ABC's 8 pm sitcom "Last Man Standing" pushing it to #3. Bringing back "Grimm" at 9:00 in two weeks is going to be an "iffy" move, partly because the long hiatus may have killed the show.

The CW. Not much to say here.

Univision. Unfortunately ratings for Univision aren't rapidly available. Last week they reported averages for Fridays' novela lineup as follows:

8:00 “Por Ella Soy Eva” - 2.3 million demo, 2.0 million 50+
9:00 “Amores Verdaderos” - 2.6 million demo, 2.3 million 50+
10:00 “Amor Bravio” - 2.0 million demo, 1.9 million 50+

I'm not really sure what that means overall, but obviously this is an audience that cannot be ignored. Univision is independently owned and has O&O or affiliate stations in 56 DMA's.

The second largest Spanish language network in the U.S. is Telemundo owned by Comcast/NBCU and has O&O or affiliate stations in 65 DMA's. Telemundo's ratings right now are barely competitive with The CW.

There are other Spanish language networks in the U.S. Only one is even partly owned by a U.S. broadcast group, MundoFox which is 50% owned by Fox. CBS and Disney/ABC are not in this market.

"In a hundred years there'll be a whole new set of people."
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#63 OFFLINE   renbutler

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Posted 23 February 2013 - 08:46 PM

Last night was the final Fridayday in the 2013 February Sweeps...


You know what they say: Thank God It's Fridayday!

:lol::P

Just havin' fun. Thanks for the ratings.

#64 OFFLINE   tsmacro

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Posted 26 February 2013 - 07:11 AM

Feb 25, 12:44 PM (ET)

By DAVID BAUDER


NEW YORK (AP) - Every Tuesday, the Nielsen company publishes a popularity ranking of broadcast television programs that has served as the industry's report card dating back to when most people had only three networks to choose from.

And every week, that list gets less and less meaningful.

Rest of article here: http://apnews1.iwon....5/DA4LQ65G0.htm


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#65 OFFLINE   Holydoc

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Posted 26 February 2013 - 08:26 AM

Feb 25, 12:44 PM (ET)

By DAVID BAUDER


NEW YORK (AP) - Every Tuesday, the Nielsen company publishes a popularity ranking of broadcast television programs that has served as the industry's report card dating back to when most people had only three networks to choose from.

And every week, that list gets less and less meaningful.

Rest of article here: http://apnews1.iwon....5/DA4LQ65G0.htm


The link did not work for me. :(

#66 OFFLINE   phrelin

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Posted 26 February 2013 - 10:21 AM

You can read the story here. It explains how the "live + same day dvr viewing" ratings distorts what people are actually watching, mentions that "live + 7 day dvr viewing" ratings change the relative ranking. And it discusses streaming. So you get this:

CBS considers its freshman drama "Elementary" a case of public perception not matching reality. Last fall, the show averaged 9.7 million viewers—respectable, but hardly a sensation. But between video on demand, DVRs and streaming, CBS said an average of 13 million people watched each episode within a month of its airing.

"If the number the press had seen was 13 million instead of 9.7 million, it would have been seen as a huge hit," said David Poltrack, CBS chief researcher.

In a world where people demand information faster and faster, television executives are no different. They want ratings NOW. The problem is, all of the changes in content consumption demand patience. Nielsen's report on how many people watch a show within seven days isn't released until three weeks after a show first airs—a glacial pace.

What the article doesn't discuss is why the numbers matter. It might lead you to think there is a correlation between all viewing and network concern. The fact is "who is viewing when" stops being important at "live + 3 day dvr viewing" ratings and even that is iffy. The ratings aren't important except to the advertising industry. Fox doesn't pull shows because only a couple of million people are watching "live + same day dvr viewing". They pull shows because they can't sell adequate advertising to pay for prime time programming based on "live + 7 day dvr viewing + streaming."

To compare, HBO has a direct relationship with its subscribers. If there isn't enough original programming of interest to their subscribers, they lose revenue. But subscribers can watch the new episodes many times during the week they appear and can watch them on HBO GO. It's a direct correlation. And, of course, there are no federal government rules that require Dish or Direct or a cable company to collect a total of $120,000,000 a month like the broadcast networks will receive as they force every viewer to pay $1 a month in carriage fees. HBO, of course, operates in the marketplace taking all the risks.

But never fear, the advertisers are slowly becoming less important. Fox's Rupert Murdoch, the right wing capitalist, and his brethren operate in a government enforced "must pay" economic environment that effectively taxes us to subsidize their operations. Whether anyone watches their programming will become irrelevant to their success or failure.

But in the meantime, "live + same day" ratings still matter and that is why we get articles decrying their misleading results.

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#67 OFFLINE   renbutler

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Posted 26 February 2013 - 11:49 AM

But never fear, the advertisers are slowly becoming less important. Fox's Rupert Murdoch, the right wing capitalist, and his brethren operate in a government enforced "must pay" economic environment that effectively taxes us to subsidize their operations.


:confused:

Is this really appropriate for this topic? Sounds more like a political rant to me.

#68 OFFLINE   phrelin

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Posted 26 February 2013 - 05:05 PM

Yes, I'm essentially ignoring Sunday because of the four Sundays we had the Super Bowl, then The Grammys, then one without any specials, and then last Sunday The Oscars. The ratings on Sundays during the February Sweeps has no meaning for regularly scheduled programming. In passing I'll note that Seth MacFarlane got better ratings and mixed reviews. His Ted piece irritated the folks at the Anti-Defamation League because, of course, MacFarlane comedy targets tend to be the politically correct crowd. The Hollywood Reporter gives us a good summary in Has Seth MacFarlane Sworn Off Hosting the Oscars Again? while noting:

Despite an audience of 40 million viewers and a 19 percent boost among the advertiser-coveted adults 18-49 demographic -- up year-over-year in both metrics -- MacFarlane's turn as host was a polarizing one.




Monday Sweeps look like CBS won...

Posted Image


...but I would guess if Les Moonves were holding a staff meeting of all the executives he'd be asking critically "what's going on with Monday" because as they say the Devil is in the details.

Posted Image
If you need larger print you can click on the image above.

Posted Image


CBS will be watching Monday ratings very carefully in April. That "Hawaii Five-0" is losing to ABC's "Castle" must be troubling because it keeps the network from having a clean win in the 50+ crowd. Last night they didn't the "HIMYM" won the demo at 8:00 but didn't fare well with the 50+ folks, "Rules" didn't win either, "2 Broke Girls" won both the demo and the 50+ group, "Mike and Molly" won the 50+ group but tied for #2 in the demo with Fox's "The Following."

Fox. Given the competition, "Bones" and "The Following" did ok. When you look at the percentage of total viewers on a competitive night, those shows are really the best Fox has done other than "Idol."

ABC won the 8-11 pm competition last night with "The Bachelor" and "Castle."

NBC's "Biggest Loser" gets adequate ratings when it comes to making a profit on the show. "Deception" is the biggest loser for NBC for the night.

The CW. What can I say?

"In a hundred years there'll be a whole new set of people."
"Always poke the bears. They sleep too much for their own good."

"If you're good enough, they'll talk about you." - Tom Harmon
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#69 OFFLINE   dennispap

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Posted 26 February 2013 - 10:32 PM

...

Edited by dennispap, 26 February 2013 - 10:38 PM.


#70 OFFLINE   Holydoc

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Posted 27 February 2013 - 09:07 AM

I am pleasantly surprised about the ratings for the Following. It has its surprise moments but requires lots of suspended belief. In other words, I will route for its renewal.

Deception is another one we are watching. I am glad its ratings are falling. Right now we are barely slogging through it.

#71 OFFLINE   phrelin

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Posted 27 February 2013 - 04:15 PM

Last night was the last Tuesday of February Sweeps. One Tuesday was lost to the State of the Union. And ABC played "Where's Waldo" with their Tuesday schedule, but basically CBS dominates the night. Here's the averages:

Posted Image



Now about last night...

Posted Image
If you need larger print you can click on the image above.

Posted Image


CBS. Speaking of playing "Where's Waldo" with the schedule, CBS has decided to run two episodes of "Golden Boy" on two consecutive Tuesdays before the third episode is run at its regular night and time - Friday at 9:00 pm.

Some pundits have commented it did well. Really??? During February Sweeps last year "Unforgettable" (bet you've forgotten it - starred Poppy Montgomery) averaged a 2.1/6 demo and 8.7 million 50+ and it didn't get renewed. And this year's regular program at this time slot is "Vegas" which premiered on September 25, 2012, with a 2.5/7 demo and 12.2 million 50+ but has dropped below the normal CBS renewal line.

I guess CBS thinks that they can attract more viewers to Friday at 9:00. But I don't see that happening.

The "NCIS" franchises unquestionably control Tuesday from 8-10 pm.

ABC finally ran its Winter Tuesday shows at the announced times - for the first time in February Sweeps. "Wife Swap" returned to its slot and did pretty well compared to "The Taste" which ran at the wrong time the other two weeks. After seeing "The Taste" didn't do well, they went ahead and ran it at it's announced 9:00 slot where it didn't do well. "Body of Proof" handily beats "Smash" securing the #2 position at 10:00. But that's like saying it beat a The CW show.

Fox's comedy lineup is very weak.

NBC. I guess Betty White works cheap so NBC can make a profit on the show which really doesn't even pull a significant 50+ crowd. "Go On" provides a miserable lead into the disastrous "Smash." One almost has to assume Univision did better than NBC last night.

The CW. "Hart of Dixie" got a slight bump over last week. It tends to also do well in the Live + 7 DVR viewing and presumably in streaming. "Cult" isn't doing well, even for a The CW show.

"In a hundred years there'll be a whole new set of people."
"Always poke the bears. They sleep too much for their own good."

"If you're good enough, they'll talk about you." - Tom Harmon
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#72 OFFLINE   phrelin

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Posted 28 February 2013 - 01:07 PM

Last night was the last Wednesday (and the last night) of February Sweeps. Here's how the Wednesday averaged out:

Posted Image


It looks pretty good for Fox, but the devil is in the details.

Posted Image
If you need larger print you can click on the image above.

Posted Image


Fox. From a ratings viewpoint, last night was a bad night for an "Idol" Wednesday. Certainly, the show still dominates the 8-10 competition as #1 in in the demo and in total viewers for every half hour. And as it heads into the weeks of finalist competition it likely will attract a few thousand more viewers than this week. But a heavy dependency on one aging show isn't healthy.

CBS came in second three out of the four half hours in the 8-10 pm competition, with ABC's "Modern Family" beating "Criminal Minds" from 8 to 8:30. But in the 10 pm hour aging "CSI" lost the demo to NBC's "Chicago Fire" though "CSI" did win the 50+ crowd.

ABC's comedy lineup performs adequately with "Modern Family" continuing to perform well. "Nashville" not so much, having slipped a little likely because ABC ran a stupid, ratings counter-productive Oscars promo last week in that time slot.

NBC has a winner in "Chicago Fire." Everything else in the Wednesday lineup should be replaced next year.

The CW has a winning lineup in "Arrow" followed by "Supernatural" ... winning over any other night on The CW.:sure:


As far as I'm concerned the Nielsen folks need to rethink their sweeps periods in the January-June period. The fact is February Sweeps is pretty meaningless.

As you may have already read elsewhwere, CBS won its first February Sweeps in decades. That a February Sweeps win has nothing to do with regular programming tends to be mentioned in the third or fourth paragraph of the stories. CBS had the Super Bowl this year. And it had The Grammys. ABC had The Oscars. Fox and NBC couldn't be in the running even if they had programming that won every week night.

February provides no information on regular programming on Sundays. And then we lose "State of the Union" night.

The Nielsen folks also have a May Sweeps which in recent years is too late for the network "upfronts" when the networks sell programming for the fall season to advertisers. And some shows have their finales in early May.

Someone ought to consider have one Sweeps period January-June and it should be in April after NCAA basketball "March Madness."

I will start a new thread tomorrow which will cover the next eight weeks. It is during those eight weeks that a clear picture will form regarding which shows will get a "pickup" for next fall. Yes, it is clear now that "Smash" on NBC is dead.:sure:

Edited by phrelin, 28 February 2013 - 01:18 PM.

"In a hundred years there'll be a whole new set of people."
"Always poke the bears. They sleep too much for their own good."

"If you're good enough, they'll talk about you." - Tom Harmon
A GEEZER who remembers watching TV in 1951 and was an Echostar customer from 1988 to 2008, now a Dish Network customer.
My AV Setup
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My Blog: The Redwood Guardian


#73 OFFLINE   renbutler

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Posted 28 February 2013 - 02:08 PM

As far as I'm concerned the Nielsen folks need to rethink their sweeps periods in the January-June period. The fact is February Sweeps is pretty meaningless.


Meaningless as a horse race, perhaps. That's just for bragging rights.

But advertisers don't really care which network won. They care about which shows will provide the largest covetable audience. And the majority of shows have meaningful February data.

#74 OFFLINE   phrelin

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Posted 28 February 2013 - 02:53 PM

Meaningless as a horse race, perhaps. That's just for bragging rights.

But advertisers don't really care which network won. They care about which shows will provide the largest covetable audience. And the majority of shows have meaningful February data.

That's true. The data does serve a purpose. It's just that "Sweeps" does imply some significant horse race - a derby of sorts - and IMHO they ought to hold the race in April.

Of course, my opinion is free and worth every penny.:sure:

"In a hundred years there'll be a whole new set of people."
"Always poke the bears. They sleep too much for their own good."

"If you're good enough, they'll talk about you." - Tom Harmon
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My AV Setup
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My Blog: The Redwood Guardian





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