CBS won. Even though it
beat the CW, NBC lost.
Now let's look at last night.
Fox decided to run "American Idol" for two hours last night. Last year they ran one hour from 8-9 pm which pulled 4.4 million demo viewers and 11.0 million 50+ viewers compared to 3.8 and 9.6 million this year. However, by running two hours they did disrupt the pattern of "Glee" getting clobbered by "Person of Interest."
CBS won one half hour slot in the demo last night with "Big Bang Theory." However, they handily won every half hour in the 50+ crowd. Overall the CBS offering was barely edged out of a demo win by "Idol" from 8-10 pm but won the 8-11 race, and won both with the 50+ crowd.
Univision. At this point we have to stop ignoring the invisible-elephant-in-the-ratings-chart. From a Univision press release via TV-by-the-Numbers:
And the story NBC To Finish 5th In Sweeps For First Time; Network Falls Behind Univision was posted previously.
Univision ranked as the No. 3 broadcast network for the night among Adults 18-49 for the second consecutive year, beating ABC and NBC. Last night’s broadcast of “Premio Lo Nuestro” also marked the twenty-second consecutive night since the start of the February 2013 Sweep that Univision finished ahead of NBC with Adult 18-49 viewers, averaging two times its Adult 18-49 audience.
ABC's "Scandal" won the demo at 10 pm though "Elementary" walked away with the 50+ crowd. But "Zero Hour" at 8 pm ran behind The CW's "Vampire Diaries" and the invisible-elephant-in-the-ratings-chart.
The CW beat ABC and NBC in the 8 pm half hour and for the whole hour, though NBC's "Parks & Recreation" may have beaten "Vampire Diaries" in the 8:30 half hour - it will depend on the final ratings.
NBC. What can I say. No NBC show could find 1.5 million demo viewers or 3 million 50+ viewers last night. About the 10 pm slot, some of the affiliates must be dreaming about something better - like "The Leno Show."
In passing, it's worth noting that the 9 pm showing of "Swamp People" on the History Channel pulled 1.4 million demo viewers and 2.7 milliion 50+ viewers.
Edited by phrelin, 22 February 2013 - 05:53 PM.