It wasn't a he. The driving force behind premiums is now the original content. Epix does have some boxing, but the prime events are elsewhere. They are far behind in viewers however and they haven't really grown much. I can certainly understand people wanting it, but more than that I can understand where it lacks value to a provider to add.
Doesn't matter if it is a he, she or it!
The boxing they offer is usually European fights that don't show up elsewhere which I find really nice. I just wish they did it more often.
Bringing a new premium channel up is a daunting task. Epix has done a damned good job imo, but the momentum and the big bucks are behind HBO/Sho with some left over for Starz. Note I'm leaving off the names of the sub channels that are owned and operated by the 3 big ones.
Compared to Cinemax, Epix has more value to a provider imo, and probably would have more penetration if it wasn't for the HBO coattails. Note that it wasn't all that long ago when Cinemax was most often referred to as 'skinemax' since they had no real definition of what they were beyond that. Now that they have added a couple of very good original series they are starting to come out of that. Basically becoming an extension of the HBO brand.
Epix should be on most providers now as they are getting the blockbuster movies first and exclusive. But as I've said in the past, it should be an add to the HDExtra pack or as a stand-alone Premium (or both) for Direct. Nothing that has been said here has changed my position.