Jump to content


Welcome to DBSTalk


Sign In 

Create Account
Welcome to DBSTalk. Our community covers all aspects of video delivery solutions including: Direct Broadcast Satellite (DBS), Cable Television, and Internet Protocol Television (IPTV). We also have forums to discuss popular television programs, home theater equipment, and internet streaming service providers. Members of our community include experts who can help you solve technical problems, industry professionals, company representatives, and novices who are here to learn.

Like most online communities you must register to view or post in our community. Sign-up is a free and simple process that requires minimal information. Be a part of our community by signing in or creating an account. The Digital Bit Stream starts here!
  • Reply to existing topics or start a discussion of your own
  • Subscribe to topics and forums and get email updates
  • Send private personal messages (PM) to other forum members
  • Customize your profile page and make new friends
 
Guest Message by DevFuse

Photo

DIRECTV partners with Freewheel


  • Please log in to reply
12 replies to this topic

#1 OFFLINE   Stuart Sweet

Stuart Sweet

    The Shadow Knows!

  • Super Moderators
  • 36,822 posts
Joined: Jun 18, 2006

Posted 31 January 2013 - 08:47 AM

Press release:

DIRECTV Strengthens Commitment to TV Everywhere Platform Through New Partnership with FreeWheel

DIRECTV and FreeWheel To Offer Seamless Video Advertising for Programmers on DIRECTV Everywhere Platform Creating New Revenue Opportunity for the Industry

EL SEGUNDO, Calif.--(BUSINESS WIRE)-- DIRECTV continues to make great strides toward evolving its DIRECTV Everywhere service, with a new digital video ad insertion solution developed in partnership with FreeWheel, the industry's leading video advertising technology provider.

Through the new partnership, DIRECTV is investing in a core component of the TV everywhere ecosystem, creating a new revenue stream for the platform, which allows customers to access the most popular TV shows and movies anytime, anywhere and on any device.

DIRECTV, its programming partners and advertisers will now be able to reach customers through the big screen and on mobile devices to create a sustainable advertising model on digital platforms. FreeWheel, which helps companies profitably manage advertising and operations across multiple devices, will play a key role in DIRECTV's design and implementation of their digital ad insertion service scheduled to launch later this year.

"We are constantly looking for new ways to grow our DIRECTV Everywhere platform with the best and most recent content available from top programmers," said Tony Goncalves, senior vice president, Digital Entertainment Products, DIRECTV. "Being able to offer our programming partners seamless digital advertising will help us secure top content and provide our customers with the most robust ‘everywhere' product available. FreeWheel is a leader in the industry with an expert management team and is widely used by many programmers, making it a perfect match for DIRECTV."

"We are proud to welcome DIRECTV to our customer set, which includes over 70 percent of brands found in the standard cable television line-up," said Doug Knopper, co-founder and co-CEO of FreeWheel. "Our work with DIRECTV allows us to continue our efforts to connect the largest content owners with the broadest distributors to increase video syndication."

In addition to the commercial agreement, DIRECTV has also taken an equity position in FreeWheel. The investment will enable DIRECTV to have insight into the product roadmap and industry evolution, as well as develop deeper relationships with industry leaders and key partners.

For more information on DIRECTV Everywhere please visit www.directv.com/everywhere.

About DIRECTV

DIRECTV (NASDAQ: DTV) is one of the world's leading providers of digital television entertainment services delivering a premium video experience through state-of-the-art technology, unmatched programming and industry leading customer service to more than 35 million customers in the U.S. and Latin America. In the U.S., DIRECTV offers its over 20 million customers access to more than 185 HD channels and Dolby-Digital® 5.1 theater-quality sound, access to exclusive sports programming such as NFL SUNDAY TICKET™, Emmy- award winning technology and higher customer satisfaction than the leading cable companies for 11 years running. DIRECTV Latin America, through its subsidiaries and affiliated companies in Brazil, Mexico, Argentina, Venezuela, Colombia, and other Latin American countries, leads the pay TV category in technology, programming and service, delivering an unrivaled digital television experience to more than 15 million customers. DIRECTV sports and entertainment properties include three Regional Sports Networks (Northwest, Rocky Mountain and Pittsburgh) as well as a 42 percent interest in Game Show Network. For the most up-to-date information on DIRECTV, please visit www.directv.com.

About FreeWheel

FreeWheel manages the economics of content for the enterprise-class world of entertainment, offering technical infrastructure for revenue rights management and business operations, wrapped in advisory services. Founded and led by a team of executives from the world's leading technology companies, FreeWheel's solutions have already armed companies like AOL, ESPN, FOX, NBCUniversal, Sky, Turner, and VEVO with the technology and services they need to profitably scale their professional content across devices and revenue models. For more information, visit www.freewheel.tv. Follow the company @FreeWheel.



DIRECTV
Jade Ekstedt, 310-964-3429
jlekstedt@directv.com
or
FreeWheel
Gerasimos Manolatos, 646-837-8695
gmanolatos@freewheel.tv

Source: DIRECTV

News Provided by Acquire Media
Opinions expressed by me are my own and do not necessarily reflect
those of DBSTalk.com, DIRECTV, DISH, The Signal Group, or any other company.

...Ads Help To Support This SIte...

#2 OFFLINE   The Merg

The Merg

    1*

  • Registered
  • 10,242 posts
  • LocationNorthern VA
Joined: Jun 24, 2007

Posted 31 January 2013 - 08:51 AM

Great. More commercials and pop-up ads. :sure:

- Merg

Today's problems don't worry me, I haven't solved yesterday's yet.

SlimLine-3 Dish w/ SWM16 (HD Service / WHDVR) / Full Setup
HR34-700 / Panasonic TC-P50G25 HDTV / HDMI / Networked - DECA / Family Room
HR44-700 / Samsung HCM5525W HDTV / Component / Networked - DECA / Bedroom

HR24-100 / Samsung HCM5525W HDTV / Component / Networked - DECA / Bedroom


#3 OFFLINE   hdtvfan0001

hdtvfan0001

    Hall Of Fame

  • DBSTalk Club
  • 31,604 posts
Joined: Jul 28, 2004

Posted 31 January 2013 - 04:01 PM

Great. More commercials and pop-up ads. :sure:

Indeed. No WOO HOO about this news.
DBSTalk CHAT ROOM MODERATOR
DirecTV Customer Since 1996

#4 OFFLINE   Hoosier205

Hoosier205

    Hall Of Fame

  • Registered
  • 6,596 posts
Joined: Sep 03, 2007

Posted 31 January 2013 - 04:04 PM

It is good news if it promotes content owner participation in TV Everywhere.
DTV = Digital Television

#5 OFFLINE   MikeW

MikeW

    Hall Of Fame

  • Registered
  • 2,538 posts
Joined: May 16, 2002

Posted 31 January 2013 - 04:13 PM

It is good news if it promotes content owner participation in TV Everywhere.


Exactly. Why would a broadcaster want to put content online so that we can watch it a day later without commercials? There has to be an avenue for revenue.. This is why many channels have a presence with very little programming.

#6 OFFLINE   Richard

Richard

    Legend

  • Registered
  • 212 posts
  • LocationSouth Texas
Joined: Apr 23, 2002

Posted 31 January 2013 - 06:39 PM

Sorry, but I pay almost $200/mth currently (will be over $200/mth when they raise their rates this year) for DirecTV. I should not be subjected to forced advertising also.

#7 OFFLINE   Justin23

Justin23

    Hall Of Fame

  • Registered
  • 1,212 posts
Joined: Jan 10, 2008

Posted 31 January 2013 - 06:43 PM

Sorry, but I pay almost $200/mth currently (will be over $200/mth when they raise their rates this year) for DirecTV. I should not be subjected to forced advertising also.


So.....don't use TV Everywhere.

#8 OFFLINE   peds48

peds48

    🙈🙉🙊📡

  • DBSTalk Club
  • 9,334 posts
  • LocationLong Island, NY
Joined: Jan 10, 2008

Posted 02 February 2013 - 09:10 PM

So.....don't use TV Everywhere.


:lol:

#9 OFFLINE   peds48

peds48

    🙈🙉🙊📡

  • DBSTalk Club
  • 9,334 posts
  • LocationLong Island, NY
Joined: Jan 10, 2008

Posted 02 February 2013 - 09:12 PM

so Dish Network is running away from commercials but DirecTV is embracing them :confused:

#10 OFFLINE   Justin23

Justin23

    Hall Of Fame

  • Registered
  • 1,212 posts
Joined: Jan 10, 2008

Posted 02 February 2013 - 10:24 PM

so Dish Network is running away from commercials but DirecTV is embracing them :confused:


Two completely different things. D* is "embracing" advertising to bring more content to TV Everywhere. Same thing if you go to ABC.com or Hulu to watch those "free" shows. It's ad-supported to keep it free.

#11 OFFLINE   Scott Kocourek

Scott Kocourek

    On the edge

  • Super Moderators
  • 9,016 posts
  • LocationWisconsin
Joined: Jun 13, 2009

Posted 03 February 2013 - 08:22 AM

I see this both ways and kind of relate it to this forum. I understand the need for advertising to pay the bills, I also never liked the ads. As soon as I realized I would be a member here and take part on a regular basis I joined and became a member to the DBSTalk club. (Helped pay the bills, no ads. :) )

For me, a small bit of advertising on the DIRECTV everywhere is ok, if I wanted it for daily use I would be more than happy to pay a small fee to see them go away.

Opinions expressed by me are my own and do not necessarily reflect
those of DBSTalk.com, DIRECTV, Dish Network, or any other company.
Become a DBSTalk.com member or join the CE program HERE


#12 OFFLINE   kenglish

kenglish

    Icon

  • Registered
  • 972 posts
  • LocationSalt Lake City, Utah, USA
Joined: Oct 02, 2004

Posted 06 February 2013 - 09:57 AM

Sorry, but I pay almost $200/mth currently (will be over $200/mth when they raise their rates this year) for DirecTV. I should not be subjected to forced advertising also.


200 dollars a month is far below what the programmers spend to create the programs you watch. That's why they sell commercials.
Your share of the costs would be more like $400 or so.

#13 OFFLINE   jhillestad

jhillestad

    Godfather

  • Registered
  • 425 posts
Joined: Jan 13, 2007

Posted 12 February 2013 - 12:59 PM

200 dollars a month is far below what the programmers spend to create the programs you watch. That's why they sell commercials.
Your share of the costs would be more like $400 or so.


I say BS to that sir.....

Most people only actually watch a mere fraction of what they pay for... that is why cable fears ala carte programming ....




spam firewall