News Corp will unveil its long-rumored national sports channel to advertisers in early March in its drive to siphon viewers and advertisers from sports behemoth ESPN, according to two people with knowledge of the launch.
The Fox Corp unit will soon send advertisers invitations to its first sports "upfront" presentation, the TV industry's annual unveiling of new shows, for a splashy New York City event, the sources said. It will make sales pitches for both its 22 regional sports channels and its new Fox Sports 1 and Fox Sports 2 national channels.
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The two new channels are expected to begin broadcasting games in August and would expand its offerings in 2014, the person said.
Edited by Tom Robertson, 10 February 2013 - 10:40 PM.