If they do the order right, the most I could conceivably think of it being is $299 for the Genie, $99 for the CCK which will get you a SWM and swap out any incompatible receivers with Clients (D10, D11, any non-SWM compatible receivers would be converted to clients with the paid CCK upgrade), $49 for the installation, and a $50 Equipment Upgrade fee (this is rarely charged unless the system forces it for various reasons, one of them being excessive credits). Also as of yesterday it appeared the $99 CCK upgrade done for a SWM should be credited on HR34 upgrades. Unless things have changed, which is entirely possible.
Now if you want to swap out a D12 for a client or an H21 for a client then that would be another $99, but if you have D10s and D11s or non-SWM compatible equipment those get swapped included in the paid Genie/CCK upgrade.
What were you trying to get them to give you? And what equipment do you have?
No more than the deep discounts they offer to new subscribers. I've seen HR34s(Genie) offered for either/or free/$99, free install, free swm install. My equipment: 3 HR24s,1 HR22, 1 HR21.