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NBCU rebranding G4 as Esquire Network in April


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#1 OFFLINE   mhking

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Posted 11 February 2013 - 01:03 PM

NBCU and Esquire announced today that the G4 channel would be rebranded and repositioned in late April as the Esquire Network.

http://www.adweek.co...v-launch-147199

According to a joint release, the new network will be positioned as a Bravo geared toward men. Original content includes Knife Fight, a cooking show between young chefs, and The Getaway featuring the globe-trotting Anthony Bourdain. Rerun fare will include Parks & Recreation (NBC) and Party Down (Starz). The release also says the fifth season of American Ninja Warrior will air on the new network and on NBC this summer.
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#2 OFFLINE   phrelin

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Posted 11 February 2013 - 02:20 PM

I wonder what they had to pay the Hearst Corporation for the Esquire brand and will it bring them many of the magazine's 0.7 million readers?

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#3 OFFLINE   mreposter

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Posted 11 February 2013 - 03:23 PM

The article is kinda funny. The network guy makes it clear he has zero interest in anything related to the magazine. He just bought the name and that's it. The channel will be full of male-skewing reality shows, sorta like Spike.
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#4 OFFLINE   russ9

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Posted 11 February 2013 - 04:21 PM

Gee, they could have saved money and just change it to GQ.
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#5 OFFLINE   TomCat

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Posted 11 February 2013 - 07:11 PM

You mean they would have saved money by keeping the G and trading the 4 for a Q?. Funny.
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#6 OFFLINE   djlong

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Posted 12 February 2013 - 07:20 AM

I wonder if "The Getaway" will just be more of Bourdain's eating and drinking habits. I saw some of his shows that concentrated less on the food and more on the locale of wherever he was and I really liked those episodes.

#7 OFFLINE   trainman

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Posted 12 February 2013 - 11:22 AM

Rerun fare will include Parks & Recreation (NBC)...


But only the scenes Ron Swanson is in, I would have to guess, based on the targeted demographics of the network.
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#8 OFFLINE   Paul Secic

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Posted 12 February 2013 - 12:10 PM

NBCU and Esquire announced today that the G4 channel would be rebranded and repositioned in late April as the Esquire Network.

http://www.adweek.co...v-launch-147199

According to a joint release, the new network will be positioned as a Bravo geared toward men. Original content includes Knife Fight, a cooking show between young chefs, and The Getaway featuring the globe-trotting Anthony Bourdain. Rerun fare will include Parks & Recreation (NBC) and Party Down (Starz). The release also says the fifth season of American Ninja Warrior will air on the new network and on NBC this summer.


In four years reality shows will be popping up. It never fails!

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#9 ONLINE   Drucifer

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Posted 12 February 2013 - 01:32 PM

Another 'who cares!'

Was it ten years ago, it was a tech channel?

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#10 OFFLINE   Nick

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Posted 12 February 2013 - 01:34 PM

That men have gone from fighting with knives to cooking with knives is indicative
of the decline and fall of the male persona in western civilization. Sadly, male machismo
has been replaced with mashed potatoes; manly pot bellies with mother's pot roast.

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#11 OFFLINE   TomCat

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Posted 12 February 2013 - 07:00 PM

That men have gone from fighting with knives to cooking with knives is indicative
of the decline and fall of the male persona in western civilization. Sadly, male machismo
has been replaced with mashed potatoes; manly pot bellies with mother's pot roast.

Nick, out there gettin' it done! Interesting commentary.

So, pot bellies are manly? I should just let myself go. :)
It's usually safe to talk honestly and openly with people because they typically are not really listening anyway.

#12 OFFLINE   Hoosier205

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Posted 12 February 2013 - 07:04 PM

That men have gone from fighting with knives to cooking with knives is indicative
of the decline and fall of the male persona in western civilization. Sadly, male machismo
has been replaced with mashed potatoes; manly pot bellies with mother's pot roast.


...what?
DTV = Digital Television

#13 OFFLINE   TomCat

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Posted 12 February 2013 - 07:13 PM

Another 'who cares!'

Was it ten years ago, it was a tech channel?

There were certainly tech shows on it, including The Screen Savers and Call For Help. At the time they were geek shows for a niche audience. Still pretty niche, but now that kids want to grow up to be Steve Jobs instead of Barry Bonds, maybe it would have had a better shot.

TSS morphed into a gaming show Attack of the Show about 2006 or so (good luck having success with a name that lame) which closed shop just last month. The Newsroom principal actress Olivia Munn was on that for a time. But when G4 cancelled out Leo and Sarah, I cancelled G4, and have no earthly idea how to even find it on my DVR. You could pay me a thousand bucks and I couldn't even tell you what group of "hundreds" that channel is in. Won't change with the rebranding, either.

But Leo Laporte and TSS cutie cohort Sarah Lane are alive and well doing the same thing only better over at twit.com. Leo has created a successful video podcast network of 30-some shows a week. Somehow I do not expect the gaming aspect of G4 to be able to rise from the ashes in the same manner.
It's usually safe to talk honestly and openly with people because they typically are not really listening anyway.

#14 OFFLINE   donalddickerson2005

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Posted 12 February 2013 - 07:34 PM

Nick, out there gettin' it done! Interesting commentary.

So, pot bellies are manly? I should just let myself go. :)

He was making the point that we are getting to be lazy and if we watched more fighting shows we might go to the GYM a day or 2 a week.

#15 OFFLINE   mike1977

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Posted 13 February 2013 - 08:55 PM

It doesn't matter what channel is geared toward what today...BECAUSE THEY'LL SHOW ANYTHING ON ANY CHANNEL. They all don't care if a show doesn't fit.

#16 OFFLINE   litex2x

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Posted 14 February 2013 - 10:07 AM

Hopefully D* will try to pick it up for cheap now.

#17 OFFLINE   Paul Secic

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Posted 16 February 2013 - 11:48 AM

The article is kinda funny. The network guy makes it clear he has zero interest in anything related to the magazine. He just bought the name and that's it. The channel will be full of male-skewing reality shows, sorta like Spike.


And MavTV.

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#18 OFFLINE   Paul Secic

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Posted 16 February 2013 - 12:05 PM

There were certainly tech shows on it, including The Screen Savers and Call For Help. At the time they were geek shows for a niche audience. Still pretty niche, but now that kids want to grow up to be Steve Jobs instead of Barry Bonds, maybe it would have had a better shot.

TSS morphed into a gaming show Attack of the Show about 2006 or so (good luck having success with a name that lame) which closed shop just last month. The Newsroom principal actress Olivia Munn was on that for a time. But when G4 cancelled out Leo and Sarah, I cancelled G4, and have no earthly idea how to even find it on my DVR. You could pay me a thousand bucks and I couldn't even tell you what group of "hundreds" that channel is in. Won't change with the rebranding, either.

But Leo Laporte and TSS cutie cohort Sarah Lane are alive and well doing the same thing only better over at twit.com. Leo has created a successful video podcast network of 30-some shows a week. Somehow I do not expect the gaming aspect of G4 to be able to rise from the ashes in the same manner.


Plus Leo also a live national Radio on weekends about tech.

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