This discussion raises the fact that NBC and CBS represent two economic models involving broadcast network TV.
It all points to continued struggles for the once-great NBC and an over-reliance on football that may have implications for the broader TV market.
Regular airings of "Sunday Night Football" (and the popular competition series "The Voice") helped the network increase its 18-to-49 audience year-over-year by 16.2% for the season as of December 30, 2012, according to research from Barclays, while 18-to-49 viewership fell at CBS, Fox and ABC.
But without "SNF" and with the next cycle of "The Voice" not starting until March 25, NBC's 18-to-49 ratings thus far in 2013 are off 44.2% year-over-year as of Feb. 3, Barclays reported. Meanwhile, CBS is up, Fox's decline has narrowed and ABC's viewership is nearly flat.
In my opinion NBC is an experiment for Comcast/NBCU. As noted in the article referenced in Comcast to buy GE's 49% stake in NBCUniversal Comcast wants NBCU "particularly, for its lucrative cable TV channels." I'm also pretty sure there is no love lost between Comcast and the local broadcast channels which represent unnecessary costs to the cable side of the company. Even the ones owned-and-operated by NBCU are, in the end, have no future as significant profit generators, at least from broadcast network programming.
The Ad-Age article notes: "Ad buyers are anticipating the return of sci-fi drama 'Revolution,' the only breakout freshman hit among broadcast networks in the first half of the TV season." I'm not sure what "breakout" means.
All I know is that the last news about the show was 'Revolution' Season One Order Reduced by 2 Episodes. The idiots at NBC have given the show a long hiatus in order to take a ratings hit with "Deception." They hope, I guess, that the March 25 return will bring back the viewers. The last time the show ran against its competition the ratings looked like this:
NBC - Revolution........2.6/7 demo, 4.4 million 50+
CBS - Hawaii Five-O...2.2/6 demo, 6.8 million 50+
ABC - Castle.............2.0/5 demo, 8.4 million 50+
No one in their right mind would think a show that pulled about half the 50+ viewers compared to another show in its time slot is a winner.
CBS, of course, simply tries to get the most viewers while getting a reasonable demo because it doesn't own a stable of cable channels. In the end, it tries to make the broadcast network TV model work without any artsy shows like "Smash." Oh, and "Elementary" is the consistent winner of the "new show grow your audience" race at least partly because of its Live + 7 day ratings - folks are recording it.
But the future of broadcast network TV is either going to be the Sunday Night Football profit grab model NBC uses or the six-days-a-week model of CBS.
Edited by phrelin, 19 February 2013 - 04:35 PM.