I'm amazed that more people don't see my point. Not because it is my point
but because it sticks out like the literary and literal "sore thumb"...
If you are a Dish subscriber with a Hopper, Dish says to FOX "customers don't have to watch your commercials"... but if you are a DirecTV or cable customer, Dish says to FOX "you have to air our commercials"...
How is that not the height of hypocrisy?
Yeah, I get what they are trying to do... but they are being on both sides of the issue.
IF Dish truly believes customers don't watch commercials, then why is Dish wasting money on commercials themselves?
They must believe their money is well spent, which is only true if they believe customers were watching... which is only possible if you don't help making it easier for customers to not watch commercials.
Nobody can force me to watch commercials. I can take a bathroom or snack break. I can skip them manually after I DVR them.
AutoHop does too much for you once you say "yes"... and that makes it easier.
Many customers will be too lazy to pick up the remote and fiddle with it to skip commercials... advertisers bank on this... but AutoHop requires just the one press of a button in the beginning to activate it.
I also point out that Dish isn't doing this for all channels... they are only doing it for the "big four" OTA channels... IF Dish truly believed in the technology as they say, they would enable it for ALL commercial channels... wonder why they haven't done that?
I'm usually on Dish's side for most things... but even as a happy Dish customer, I can't really see anything good coming of this... Down the road, when Dish wins this fight... we will either:
1. Lose OTA channels.
2. More banners on the screen during programs and you can't skip those!
3. More product placement.
4. Higher price to watch those OTA channels via Dish.
One or more of those is the only way for the channels to make up that lost revenue when Dish helps you skip the ads more conveniently and the advertisers begin to pull back their money.