The reasons for "live + same-day-DVR" viewer ratings is that advertisers want to know who is viewing their ads in a timely fashion. The ratings are important to the networks because traditionally they derived income from the advertisers, not the viewers. The only reason we viewers care about ratings is that if one's favorite show isn't pulling decent ratings, particularly in the "age 18-49 demo", it won't be continued on the network schedule.
So, what is important is not how "The Oscars" or "The Super Bowl" fared in the ratings, but rather how the new episodes of the regularly scheduled shows are doing. This has become more and more difficult to figure out looking at a night each week as the networks are airing shows off schedule and well as airing reruns. And then there's the fact that new shows or new seasons have premiered or will premier during the Spring schedule. So....
Here's the 5th Thursday of Spring compared to the new episodes of regularly scheduled show average ratings (although I'm still unsure about what NBC is doing):
If you wish to see the entire Spring, click on the image above.
's Thursday edition of "American Idol" hit a series low last night. Compared to last year it was down 36% in the demo and 27% in total viewers.ABC
's "Grey's Anatomy" at 9 pm and "Scandal" at 10 pm gave it bragging rights for the night even though "Wife Swap" just edged out "Vampire Diaries" for #3 in the demo at 8 pm. CBS
continues with the March Madness NCAA Tournament which airs live, meaning that the ratings reflect total confusion. There was a game before, in, and after prime time for those on EDT. For those of us on PDT, it was well before and up to 10 pm, after which we had our 7 pm syndicated shows. With that said, CBS and ABC on average basically tied for #1 for the night.The CW.
The combination of "Vampire Diaries" and "Beauty and the Beast" allowed the network a win in the 8-10 pm demo over NBC.NBC
's night overall looked like a good night if it was The CW. Next week they'll air their new regular schedule for Spring for the first time, I think.
Basically we've got slightly more than a month of episodes before Upfronts
where the networks will give advertisers and the rest of us their full Fall lineup.
Edited by phrelin, 29 March 2013 - 04:56 PM.