and thats why customers switch every 2 years. I stay with a cell phone company for 2 years, tv for how long it takes before they jam me with rates that are insane etc. I wish companies would wise up, but they never will.
They're preying on the fact that most customers are lazy, and will pay full price just because they don't want the hassle of switching services or begging a CSR for a deal.
I remember my parents paid some unconscionable sum of money in rental fees to GTE/Verizon to rent a touch-tone phone (it was the phone with the super long coil-up cord, LOL). They must have paid the fee for at least a decade. The phone had long been replaced, but they just kept paying the monthly fee because they hated calling the phone company.
Time Warner has smartened up a bit. They now have a gradual escalator. When your promo pricing expires, they increase your price by $10 per year until you reach full price. This would curtail the shock of seeing a huge increase, and it reduces the chances that someone would react.