Hit Cable Series on the Rise as Broadcasters Suffer Record-Low Ratings
Cable is feeling pretty good about its prospects in this year’s upfront advertising sales derby
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Amid a backdrop of record-low ratings for some broadcast shows, cable is feeling pretty good about its prospects in this year’s upfront advertising sales derby.
For the season, ad-supported cable as a group has opened up a bigger ratings advantage over the Big Four – and has beaten the broadcasters in the 18-49 demo on a regular basis in a handful of timeslots. But cablers still feel slighted by Madison Avenue because they rarely command ad rates that are commensurate with broadcasters.
That may not change this year, but the tipping point feels like it’s getting closer.