Exactly - the thing that piqued my interest in that commercial is not that they imply that there are NO cables involved, but they actually say it and further the idea by clearly removing both the box and all cables from the picture. Unless there is some sort of wireless connection coming down the pike soon, this is a deliberate falsehood.
If we are talking about the commercial I think we are (guy swimming in a lake and gets out with leeches all over him), they say stop looking at wires and boxes. They show a cable company receiver on a stand below the TV with all the wires going up to the TV. They then make that receiver and it's wires disappear.
So they are talking about getting rid of the wires between the cable box and TV. Again this is not a lie, it is true. With a RVU TV the only cable is an ethernet cable hooked up to the TV, or a coax hooked up to a DECA adapter and then ethernet to the TV, both of which could easily be hidden behind the TV. Therefore you no longer have to look at the box or wires, which is what the ad says.
Sometimes when I reflect back on all the beer I drink I feel ashamed. Then I look into the glass and think about the workers in the brewery and all of their hopes and dreams. If I didn’t drink this beer, they might be out of work and their dreams would be shattered. Then I say to myself, "It is better that I drink this beer and let their dreams come true than be selfish and worry about my liver."
-by Jack Handy