Personally I doubt the validity of their "one antenna serves one subscriber" claim.
And that's not even counting the physics involved. Good luck getting reliable reception of VHF stations with one of those tiny antennas alone, or explaining how they can pick up VHF-lo channels like WACP (4) and WPVI (6) with one of those when they launch in Philly. NYC is one of the few markets where most of the locals come from one general direction, other markets have multiple tower farms and even have channels coming from opposite directions. Are they going to claim that not only these microantennas can receive the entire DTV band with no breakup but they're omnidirectional too? If it were true they would make way more money selling the antennas than the legal bills they now have fighting the stations.
If they do prevail, they'll likely have to be treated as a CATV service and abide by their rules like must carry and retransmission consent. And since they now expanded beyond OTA to include Bloomberg TV with plans to add other channels, they might have to follow EAS rules too.
They use browser based location services for PCs and GPS for mobile devices, both of which are easy to spoof, the IP address doesn't matter. I just did the free trial, so they might also take the billing address into consideration for subscribers.
Fox's and other broadcaster's problem is that (a) not even the network and stations have streaming and on demand rights to all their programming (i.e. Verizon has exclusive mobile rights to the NFL nationally, MLB is very restrictive with their rights, not even the stations are allowed to stream the footage online during newscasts and until their recent renewal even ESPN had to blur the screen anytime MLB highlights appeared on Watch ESPN) and ( they're using the "each user has their own antenna" excuse to get around the retransmission consent, when it's clearly false.
There is another streaming startup called Syncback. However in that case they are working with the broadcasters directly, getting permission before launching any channels, and blackout anything the broadcaster doesn't have streaming rights too. So it's limited to local news and select syndicated programming.
Edited by KyL416, 09 April 2013 - 05:50 PM.