Ultimately prices on this kind of stuff keep going up... compare to other available services, pick the best deal, or decide you can do without. IF enough people decide they can do without, the prices might come down... but I wouldn't lose too much sleep waiting for that.
All things considered, while I don't just love the price increases... they still pale in comparison to other things. Going out to a movie, a single movie, for the average family can cost upwards of $30 not counting concessions... for that one movie. Want to see a movie every weekend? Just one movie a week and you're talking $120+ to take your family to see 4 movies a month... You could instead put that towards the full package from Dish, DirecTV, U-Verse, or other cable providers and have more entertainment than you could possibly watch.
So, yeah... prices are going up... but I still can't get a better entertainment deal for the money... and before anyone says "Netflix" or "Amazon Prime" or "Hulu"... yeah, those have small fees per month for their content BUT you need a fast broadband connection... so you have to add that cost to the mix too AND many people still live in areas where that kind of broadband isn't available, and others would run into the bandwidth cap and pay a fortune to stream as much content as they can watch via satellite or cable.