Based on my non-scientific reading of postings around the 'net, it seems that not only was there lots of howling in the various sat TV forums, but also in the Dish installer/seller groups also. And of course, random yowling in a few other places just added to the noise.
But there were a lot that were pretty specific about exactly what they would do if the rates increased. Ranging from biggies like sending that 2nd Hopper back and reducing programming sub to a ridiculous level, to those like me that would have cancelled some minor thing to alleviate the pain. My plan was to drop BB@Home to Epix, many said they were dropping BB@Home altogether and that last seemed to be the most popular.
I very much believe that Dish heard the message loud and clear and came up with a reasonable plan to mitigate the potential damage. It is nice to see that the customer can sometimes influence a corporate decision. So we have no increase in hardware fees installations that exist and don't change on or after 5/22/2013, and new equipment pricing for new customers or those that upgrade later. For them, it is part and parcel of deciding to sign up or switch and know what the costs associated with that are.
Here's the one problem I think Dish is going to be faced with. With the new equipment fees, and the very narrow difference in cost between D* and E* that exists now, the price differential will have all but disappeared. And that my friends, means that the single way to save anything significant is to switch every 2 years or so and take advantage of the new customer offers.
Yeah, I know, you can get some freebies and discounts along the way, but if you average out the savings those do for the 2 years, it is a long way from that to new/returning customer discounts.
I left D* a few months ago, and before the boxes showed up to ship back the equipment, I got email wanting me back with offers that all but included dinner with the boss!
When I left E* a couple years ago, they did the same thing.
Odd how that works out!