It may be only one sport but if you look at the history of football Alabama is clearly the dominant team as it is top-five in wins, has the most AP national championships and most overall national championships. It also has the most bowl appearances and victories in history. So maybe the SEC doesn't dominate in one sport but Alabama sure does. Football is the Cashcow for the NCAA and people down here in SEC country will watch it like crazy and drive the ratings through the roof. If DirecTV doesn't have SEC network then they may lose all of their Southern subscriptions. As cable doesn't reach all the rural areas around here there are a lot of people with dishes. Not adding this channel will impact DirecTV.
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Exactly the point I was making. Although there's no way they'd lose all their Southern subscriptions, that's incredibly hyperbolic. Point is, football is what matters for ratings and DirecTV. It's the "other sports" argument that just doesn't hold water.
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