Here's the tentative Fall 2013 Broadcast Network Prime Time Schedule (click here for a printable PDF version):
Click on the image for a larger version.
Note: The networks have banned original programming on Saturday's at prime time - it's either sports or reruns.
We can now play "Where's Waldo" to find our favorite returning show which may be appearing on a new day and time.
Because they were fourth in the upfront presentations, CBS Chief Les Moonves had a few things to say:
CBS Corp. president and CEO Leslie Moonves once again took issue with Jimmy Kimmel's jabs at CBS as the geriatric network. But he did admit to being “flattered” that the ABC late-night host characterized No. 1 CBS as “smug motherf----rs” at Kimmel's annual upfront routine.
“I guess that means we're winning,” Moonves said during the network's pre-upfront press conference Wednesday morning at CBS headquarters in New York. “We'll try to be a little less smug and a little more gracious. But that's hard for me, as you know.”
But Moonves took some shots of his own at the broadcast competition, which touted various multiplatform initiatives, granular demographic data and new measurement schemes. “Anybody who spends 20 minutes talking about multiplatform at their upfront does not have much else to sell,” said Moonves, adding that CBS beats its broadcast competition by 4 million to 5 million viewers and will finish the season as the No. 1 network among the advertiser-coveted adults 18-49 demographic for the first time in more than 10 years. It's a point Moonves is likely to make for ad buyers who will gather at the network's annual 4 p.m. EST presentation at Carnegie Hall.
When I look at this schedule IMHO Moonves ought to be a little less smug about the upcoming season.
We all know that NBC will control both the age 18-49 demo and age 50+ viewers Sundays with "Sunday Night Football" as they have for some time.
Except for 10-11 pm, NBC is likely to control the demo Mondays with "The Voice" while ABC will control the 50+ viewers with "Dancing with the Stars". Right now ABC has the advantage with "Castle" at 10 pm on Mondays as CBS and NBC are introducing "Hostages" and "The Blacklist" respectively. With "The Voice" as a lead in, I would give "The Blacklist" a better than even chance to win 10 pm as the story line is appealing. Of course it could be poorly done, which means people will drift back to "Castle."
Leading with the returning "NCIS" duo, CBS has a strong Tuesday, moving "Person of Interest" to 10 pm. Whether ABC's "Marvel's Agents of S.H.I.E.L.D" will erode "NCIS" in the demo isn't clear. "NCIS: LA" may have problems holding its ratings. If I were a gambler, I'd bet the Fall third week 10 pm trifecta as CBS "Person of Interest" #1, NBC "Chicago Fire" #2, and ABC "Lucky 7" #3.
Wednesday seems to me to be in play except for 9-9:30 which "Modern Family" seems to have a lock on. At 8 pm "Survivor" has to compete with "X-Factor" for the reality show viewers, while ABC gets the sitcom viewers. NBC is moving "Revolution" into that slot which for the hour could shake the ratings up. The 10 pm hour might give NBC a chance. "Ironside", is a remake (kind of, sort of) of the 1967–1975 series with the same name. If done well, it could compete with "CSI" while "Nashville" was already running #3 in May.
IMHO Thursday has been scheduled for ratings weirdness. CBS is bookending two new sitcoms - at 8:30 ("The Millers" with Will Arnett and Beau Bridges) and 9:00 ("The Crazy Ones" with Robin Williams and Sarah Michelle Gellar) - between "The Big Bang Theory" and "Two and a Half Men". NBC is introducing three new sitcoms using "Parks and Recreation" as the lead at 8 pm. with "Welcome to the Family" at 8:30 (good grief it has Mary McCormack of "In Plain Sight" fame), "Sean Saves the World" at 9:00 (starring Sean P. Hayes of "Will & Grace" fame) and "The Michael J. Fox Show" at 9:30 starring some actor. There is no question that "The Big Bang Theory" will control ratings from 8:00-8:30, but after that it is totally unpredictable where the live viewers will go, particularly the demo. With that said, I have a feeling the risk is ABC's "Grey's Anatomy" could easily draw viewers who intend to watch "Scandal" at 10 pm. Since they've had a hard time killing the show, NBC decided to put "Parenthood" in the 10 pm Thursday slot where it has no chance and "Elementary" was already significantly behind "Scandle" in the demo.
Friday's present a problem for the networks. The fact is over 20+ years the demo has slowly stopped watching TV on Fridays. Fox is abandoning one of its two hours to reruns. Apparently NBC was unhappy with the much higher ratings "Grimm" was getting after they moved it to Tuesdays, so they're moving it back to Friday along with a new show "Dracula". While I see the theme, apparently they didn't get the memo about Friday being for news shows and cheap reality shows, except for CBS. I'll be curious to see how "Hawaii Five-0" does in the old "CSI:NY" Friday time slot.
Finally, about Moonves' comment “Anybody who spends 20 minutes talking about multiplatform at their upfront does not have much else to sell.” Those of us in the geriatric set are looking very hard at the Millennials who are embracing the flexibility offered by the multiplatform approach. While I recognize that Disney, which owns ABC, has a good start targeting that younger group, I must believe over at CBS Moonves is scrambling to figure out how to appeal to them on their terms. Please note, Les, the broadened focus here. So welcome to the future, Mr. Moonves...The Digital Bit Streams starts here with DBSTalk.
Edited by phrelin, 16 May 2013 - 10:28 AM.