Comcast did it not long ago. Now this weekend it's being offered by Verizon FiOS.
Verizon Kicks Off Free ‘On Demand Marathon’
Memorial Day Weekend Binge-Fest is FiOS TV’s ‘Biggest Free Event Ever,” Verizon Exec Says
By Jeff Baumgartner (05.24.2013)
Looking to boost overall VOD usage and perhaps nudge customers to buy more paid, transactional on-demand fare later on, Verizon FiOS TV today kicks off an On Demand Marathon that provides free access to more than 1,700 movies and north of 50 full season of TV series from networks such as NBC, HGTV, Food Network, HBO, Starz and EPIX.
Developed for the long, holiday weekend, the free VOD-fest runs through Tuesday, May 28.