$55????? It's $14.98 at Amazon.
Sorry, poor reference. Yep, Target.com has 3D Blu-Ray at $54.99. Straight DVD is $19.99. Bet they sell a lot at that price! One has to wonder why anybody buys discs at any retail location.
Which has a tiny association to this thread...
If suppliers care so much about the money they are getting, why do they let Amazon sell their products?
The truth is that the bulk of the profit is not in the product, it's in the rigged distribution system!
Why wouldn't a production company want to go direct to streaming and make more for themselves? There is the business case and why it's gonna happen. As I've said in posts elsewhere, the distribution companies rarely exclusively own the production company.