. Not to mention marketing to customers with no other option.
Not sure what kind of marketing you are referring to. Here in NY we have a set of islands that used to be served by Verizon DSL until Sandy destroyed their infrastructure there, they have decided to "let it go" and provide a wireless option instead for phone and internet. HugesNet have made a killing over there with their advertisements "all over the place" (ferry, radio, brochures, posters) and exede has done nothing.