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Viacom lands deal to show TV highlights on Twitter starting August 25th


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#1 OFFLINE   Athlon646464

Athlon646464

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Posted 20 June 2013 - 09:06 AM

Viacom lands deal to show TV highlights on Twitter starting August 25th
 
While Viacom hasn't always understood how this whole internet video thing works, it's showing some tech savviness today with confirmation of rumors that it's joining Twitter's Amplify program. Beginning with the MTV Video Music Awards on August 25th, Viacom will deliver ad-backed video highlights on Twitter for shows and events across its channel range, including MTV, Comedy Central and Nickelodeon. In theory, the agreement is a win for everyone: Viacom and Twitter get more revenue, while we get a legal way to revisit those inevitable celebrity slip-ups.
 
 
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1 HR34-700, 1 C31-700, 1 HR24-500
Original install on April 20, 2008 - HR34 & C31 installed on August 24, 2013 - HR24 installed on July 23, 2010

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