So every day, the 1950's business model of a captive audience watching commercials gets ever more absurd, and ever more out of touch. It's a failing business model, but there really isn't all that much to replace it just yet. Give it another 5-10 years, but the ratings system is essentially dead in the water.
I agree completely. It's no surprise that the Nielsen people have moved heavily into measuring on line activity. I have said over the years here and elsewhere that the broadcast network model makes no sense. It's not 1958.
First, comparatively few households watch the broadcast networks OTA from the local broadcast channel. The local affiliated broadcast channel model makes no economic sense at all. And even in a heavily populated DMA, the actual number of broadcast channels that would be economically viable without a network affiliation would be surprisingly small IMHO.
Second, the local channels seem to be a net-zero-sum game at best for the networks themselves. The networks could gain substantially as cable channels with a Monday - Thursday five hour "prime time + late night" competition that started at 5 pm EST recycling three times, again IMHO.
You would think that the rating system would be fully automatic by now.
The problem is how to determine who is watching in the household, always the weak link in the rating system. To me it's unbelievable that any advertiser would try to target an age demo based on the Niesen ratings. Nonetheless, the Nielsen's still determine a lot of ad sales which is why I find it interesting to see what numbers appear in the ratings.
In the end, the 1958 model was based upon a belief that a the household of a family of 2 adults and 2.3 children would predictably after eating dinner together watch nighttime TV together with "the kids" going to bed at 9 pm or, in special cases, 10 pm.
Today, you can watch the ads on broadcast network TV for smart phones, tablets, and smart TV's, devices which effectively have turned the 1958 broadcast network TV model into the model of limitations for the 16-29 demo. Who in his or her right mind would watch video entertainment at a time that is convenient for the corporate network programmer?
Regardless of your age, if you like "NCIS", it makes no sense to watch 43± minutes of "NCIS" every Tuesday at 8 pm. And many of us in the 50+ crowd discovered that beginning with VCR's we could when we had time watch that 43± minutes in about 46 minutes of real time instead of 60 minutes?
Which comes back to "Almost Human" and Fox. Thinking about what allows "The CW" to continue, I could see "AH" games and other products aimed at the 14-24 male demo which, along with Fox getting $2 a month from 100 million American homes and some ad sales, would make this show a desirable "product" to own.
Edited by phrelin, 01 December 2013 - 04:18 PM.