Things on my local "Don't drop WNCN" Web site that are screwy...
"4. Does DISH Network pay to acquire other channels?
Based on publicly available information, all cable and satellite companies, including DISH Network, pay the owners of most channels that they carry, even those with few or no viewers. We understand that companies such as DISH Network pay substantial fees per month for the right to carry ESPN, TNT, Disney Channel, and others. These channels have NO local programming, NO local employees, NO local investments, and far fewer viewers than WNCN."
So... let me take that last sentence one part at a time...
ESPN has "no local programming"? Well, they do sometimes... when they televise local sporting events.
"No local employees"? Well, they do sometimes... when they are in the area televising local sporting events.
"No local investments"? Perhaps. I don't know how things work with the camera assets and how much of that stays in the area when they leave.
But the last one is a kicker...
"far far viewers than WNCN"? Ok, WNCN is an NBC affiliate... last I looked NBC was in last place... and I daresay ESPN has more regular viewers than our local NBC affiliate!
"5. Won't my rates go up if DISH Network has to pay WNCN for its signal?
Whether rates go up depends on decisions made by DISH Network. Like all cable and satellite companies, DISH Network is already charging you to receive WNCN as part of your monthly satellite bill. In fact, over the past two years, DISH Network has made a profit of more than $2.1 billion on combined revenue of more than $28 billion. DISH Network could simply re-allocate the fees its pays among those channels that the public really wants to watch. Thus, DISH Network could pay less for, or refuse to carry altogether, channels that its customers don't value nearly as highly as they value WNCN. In any event, we do not control how much DISH Network pays others, how much it charges you, or how it manages its business. We are simply requesting that DISH Network pay a fair market price for our signal, just as DISH's competitors do. We have and will continue to negotiate with DISH Network in good faith in an effort to successfully complete a deal with them."
Interesting... so, by Media General's own statistics, Dish makes less than 10% profit margin on their revenue. That doesn't pain Dish as a greedy corporation does it? 7.5% profit margin is pretty darn slim isn't it? And if Media General truly is looking for 3-4 times their current rates (as Dish has proclaimed) wouldn't Media General be the one trying to grab for profits here?
And... in their own "what to do" scenario, they are actually saying Dish should cut funds to less popular channels! Which is likely what they are doing in the case of Media General Just giving them what they ask for... stopping paying channels that are less popular
"7. If DISH Network stops carrying WNCN, will I get a refund on my satellite bill?
It is up to DISH Network to determine whether they will give you a refund or credit. You should contact DISH to let them know that you will be unhappy if you have to pay for a service you are no longer receiving. The best thing DISH subscribers can do to get our channel back is to call DISH and tell them to stop their DISHruption! Tell DISH you are not getting what you are paying for. DISH is offering some customers rebates of $5 a month AND MORE, so be sure to ask for yours. Contact DISH at 1-888-389-1496 and make your voice heard."
Now this one made me laugh... So... they are telling you to call Dish and get your $5 discount for not having this channel... kinda says to me that I should be happy if Dish dropped WNCN, doesn't it? I lose my last-place NBC affiliate AND can get my bill lowered by $5? And even better... Dish is willing to give me a $5 discount than to pay whatever WNCN wants... doesn't that imply that WNCN is "worth" $5 per month? And is that really what they are asking to be paid? I don't know... but if you read between the lines, it sure as heck sounds like they want you to think their channel is worth that!